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Cost per thousand, where M is the roman numeral for 1000. Denotes the price of 1000 advertising impressions
What does CPC stand for?
Cost per click
What is the maximum length of instagram story ad?
15 seconds
How long does a Trueview ad have to run to count as a completed view?
30 seconds
What is frequency capping in digital advertising?
It's a restriction on the number of times a specific visitor to a website is shown a particular advertisement
what is a pixel?
It's an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website
What is the difference between organic and paid search results?
Organic results are the listings of web pages that appear because of their relevance to the search terms, while paid results are advertisements
What is a "carousel" ad?
It's a type of ad format that allows users to swipe through a series of images or videos
What is CPV advertising?
Cost Per View, the amount an advertiser pays when a viewer watches 30 seconds of their video (or the duration if it's shorter than 30 seconds) or interacts with the ad
What is a landing page?
It's a standalone web page, created specifically for a marketing or advertising campaign
what is retargeting?
Retargeting in programmatic advertising is a strategy that serves specific ads to users based on their previous interactions with your website or app, aiming to encourage them to return and complete a desired action
what kind of conversions can be measured on Google Ads?
Phone call, purchase, form fill out, sign up for newsletter
What is a lookalike audience?
It's a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers
What is the advantage of CTV over traditional tv advertising?
It allows for more precise targeting and measurement since it's delivered over the internet and can collect user data.
What is the difference between geotargeting and geofencing?
Geotargeting delivers content or ads based on a user's location, while geofencing triggers an action when a device enters or exits a specific virtual boundary
what is a UTM link used for?
A UTM (Urchin Tracking Module) link is used for tracking the performance of campaigns and content. By adding UTM parameters to a URL, marketers can track the source, medium, and campaign name of the traffic coming to their website
What is Quality Score in Google Ads?
It's a rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process
what is a facebook "boosted post"?
It's a post from your business Page that, for a fee, can appear higher up on your audience's News Feeds.
Where do Youtube In-feed (fomerly discovery) ads appear?
It's a type of YouTube ad that shows up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.
What is "engagement rate" in Google Analytics?
engagement rate is a metric that measures the percentage of visitors who interacted with a piece of content, like clicking on the link, filling out a form, or spending a significant amount of time on the site
What is a DSP and what is it used for?
Demand side platform - It's a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface
Explain the differences between SEM and SEO?
SEO (Search Engine Optimization) is the practice of optimizing your website to make it more visible in organic (unpaid) search engine results. It involves improving site content, ensuring it's easily crawlable by search engines, and enhancing its relevance to specific keywords.
SEM (Search Engine Marketing), on the other hand, typically refers to paid advertising efforts to increase visibility in search engine results, such as Pay-Per-Click (PPC) advertising. It involves bidding on keywords to appear as sponsored listings in search engine results.
Name 3 different kinds of Facebook and Instagram ad inventory
stories, in-feed ads, carousel ads, marketplace ads, in-stream video,
What is the difference between CTV and OTT?
CTV refers to any TV that can be connected to the internet and stream digital video, whereas OTT (Over The Top) refers to the content watched on these devices, regardless of the device used
What is RTB in programmatic advertising?
It's a type of programmatic buying, where advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction