Story crafting
Complete Context
What do we need to know about our audience and our audience’s objectives and business context?
3 components of storyboarding
What are Horizontal Logic, Vertical Logic and the headline is full sentence that states a relevant conclusion?
Hero of the story
What should our audience be in our story?
Steps of Story Creation
What is plan your story, visualize your story, gather and synthesize relevant information and finalize the story?
A technique for logical communication
What is storyboarding?
So, what?
What is our audience question that we want to answer?
Horizontal Logic
What is the logic that structures the presentation – each headline is related to the one that precedes it and the one that follows it, creating the story?
Communication objectives
Based on what is going on internally or externally, what is the need for this report/presentation?
Headline
What is a full sentence that states a relevant and meaningful conclusion; it is the main message of the slide?
Vertical Logic
What is the logic that structures an individual slide – the body of the slide provides evidence for the headline. The “how” or “why” the headline is true?