*Challenge conventional ad wisdom of the audience
*Know their target audience
*Provoke new ideas
*Synergize the process of the creative
* Find insight/emotional connection
*Gather research
*Help with rough creative concepts
100
Who writes the creative brief?
What is managers and planners
200
What is 72andSunny's ranking on AdAge's A-list?
What is #5
200
They love research and clarifying the past
What is a traditional researcher
200
What happens when there is no account planner within the agency?
What is the account manager takes over
300
Name three of 72andSunny's clients
What is Google, Coors Light, Truth, Samsung, Starbucks, Target, Youtube, Dropbox, Carls Jr. Axe, Adidas
300
They love advertising and predicting the future
What is an account planner?
300
Planners are _____ (focus on the details)
What is specialists
400
What client had the left swipe campaign?
What is Truth?
400
Two components of account planner's job
What is creative and research
400
Managers are ____ (focus on the big picture)
What is generalists
500
What is different from a traditional researcher and an account planner?
The account planner loves advertising and predicting the future