Standard 1
What is sales promotion?
a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product
What is selling?
a process of persuasion to get potential customers to take action.
Example of sales promotions?
Giveways, flash sales, demos, buy one get one, etc
What is Suggestion-selling?
A sales technique where an employee asks a customer if they would like to include an additional purchase that might suit the customer.
What is Sales promotion?
A marketing strategy where the product is promoted using short-term attractive initiatives such as discounts or free shipping.
Example of suggestion selling?
Add a drink and fry to your burger. combo meal.
What is retail conversion rate?
The percentage of visitors to a retail business who make a purchase.
What is Cross-merchandising?
marketing or displaying products from different categories together in order to generate additional revenue.
what's an example of cross merchandising?
hotdogs, ketchup, and buns
How do you determine customer needs
Group customers into market segments. (geographic, demographic, psychographic, and behavioral.)
What is public relations?
Creating public awareness of the business, brand or products through media coverage.
What is an example of public relations?
spotify replay.
What is Advertising media used for?
Communicating a promotional message.