Strategic Writing
Search Engine Optimization (SEO) particularly relies on effective use of these.
Keywords
Many social media platforms rely on these mathematical formulas.
Algorithms
This term describes such target-audience characteristics as age and income.
Demographics
So-called hacks are popular in content marketing. What is a hack?
A set of how-to instructions
What is your favorite childhood memory?
What is your favorite childhood memory?
The practice of identifying engagement opportunities by monitoring social media conversations that align with our personal and organizational interests is often called _____________.
Social media listening
In public relations, what do members of a particular public share?
A common interest or common values in a particular situation
Advertisers use this term to describe product features that particularly appeal to consumers.
Benefits
Part of marketing involves directly asking consumers -- face-to-face or through a website or some other medium that allows consumers to respond— to buy the product.
Sales
FREE FOR ALL!!!!
Text someone in your contacts. The second person to receive a response will get points.
What does 'strategos,' the origin of the English word 'strategy,' mean in Greek?
Military leader
Who is the audience for a traditional public relations media writing?
One Journalist
This part of the text of a print ad eases the transition from the headline to the body copy.
Swing line
How many different typefaces are recommended in a brochure?
One or two
Take the ugliest selfie possible, post it to Instagram with the caption "How do you spell Instagram???"
(If no Instagram account, post to most used social media platform)
In broadcast writing, to what does 'Chyron' refer?
Words on a screen
Word on a screen
Announcement news releases generally use this verb tense, especially for the attribution of quotations.
Past
How much do radio and TV stations charge to run PSAs?
Nothing
The text of many fundraising letters begins with this.
A teaser headline
Sell me...
Dill Pickle Lip balm
In marketing, what term describes everything that might persuade consumers, including product design, packaging, pricing, product demonstrations, ads and more?
The marketing mix
The format of a media advisory is very similar to the format of this document.
A fact sheet
How many times in 30-second radio and TV promo should key information be repeated?
Three times
The merger of CRM (customer relationship management) databases with online social media dashboards can create _______.
Data Management Programs (DMPs)
What is a secret you have not told anyone else?
Points will be based on shock value and severity of secret.