Advertising
Advertising Slogans
Public Relations
Terms
More terms
100
The document that outlines the key strategy decisions and details the key execution elements.
What is a creative brief.
100
Taste the rainbow.
What are Skittles.
100
A structured analysis set up in a 2-by-2 table that examines strengths, weaknesses, opportunities, and threats.
What is a SWOT analysis.
100
A creative, overriding strategy and message that provides direction to a campaign.
What is a big idea.
100
Specific, measureable statement of what needs to be accomplished to reach the goal.
What is an objective.
200
An ad agency that provides clients with the primary planning and advertising services.
What is a full-service ad agency.
200
Open happiness.
What is Coca-Cola.
200
The process of anticipating and mediating problems that could affect an organization's environment and profitability.
What is crisis management.
200
The medium through which messages are sent to a specific public to accomplish a specific purpose.
What is a channel.
200
Strategically managing communication to build relationships and influence behavior.
What is Public Relations.
300
The process of looking outside ourselves and our routine to discover new ideas and innovative solutions.
What is creativity.
300
Think outside the bun.
What is Taco Bell.
300
In April of 2010 there was an oil spill in the Gulf of Mexico causing a communication crisis for this company.
What is BP (British Petroleum).
300
Information used to segment publics according to tangible characteristics such as age, gender, and socioeconomic status.
What is demographic data.
300
Gathering and using information to clarify an issue and solve a problem.
What is research.
400
school kids with purchasing power.
What are skippies.
400
Have it your way.
What is Burger King.
400
using PR messages to cover-up problems without correcting them.
What is whitewashing.
400
Personal and professional value systems and standards that underlie decisions and behavior.
What is ethics.
400
a short, memorable phrase that integrates primary messages and appeals to several publics.
What is a slogan.
500
emphasizes the logic behind why you should buy something.
What is the "reason why" strategic format.
500
Drivers wanted.
What is Volkswagen.
500
when someone states something to be untrue when they know it is true.
What is the big lie.
500
Generation born between the early 1980s and 2000s, also called millennials.
What is Gen Y.
500
A publicly visible, 140-character text message sent through Twitter.
What is a Tweet.
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