Legal Issues
Logistics
Logistics Part 2
Strategic Issues in Marketing Channels
Wild Card
100

Producers have the right to choose or reject the channel members with which they will do business.

What is refusal to deal?

100

Freight transportation firms that provide several modes of shipment

What is megacarriers?

100

–Functions as an information system that links marketing channel members and outsourcing firms together

What is Electronic data interchange?

100

•The dominant leader of a marketing channel or a supply channel

What is channel captain?

100

An independent businessperson who sells complementary products of several producers in assigned territories and is compensated through commissions

What is manufacturer's agent?

200

A situation in which a manufacturer forbids an intermediary from carrying products of competing manufacturers

What is exclusive dealing?

200

–Containerization facilitates this by consolidating shipments into sealed containers for transport by piggyback (truck and rail), fishyback (truck and water), and birdyback (truck and air).

What is intermodal transportation?

200

An inventory management approach in which supplies arrive just when needed for production or resale

What is just in time inventory?

200

enables retailers, wholesalers, suppliers, and logistics providers to speed up inventory replenishment, improve customer service, and cut the costs of bringing products to the consumer.

What is cooperation?

200

COMPETITION IS AT ITS HIGHEST LEVEL

WHAT IS MATURITY?

300

A franchiser may tie the purchase of equipment and supplies to the sale of franchises, justifying the policy as necessary for quality control and protection of the franchiser’s reputation.

What is tying agreement?

300

–Storage space and related logistics facilities that can be leased by companies

What is public warehouses?

300

Product availability and customer creditworthiness is verified; order assembly occurs

What is order handling?

300

The ability of one channel member to influence another member’s goal achievement

WHAT IS CHANNEL POWER?

300

Manage transportation, warehousing, materials handling, inventory control, and communication.


What is logistics?



400

To tighten control over product distribution, a manufacturer may try to prohibit intermediaries from selling outside of designated sales territories.

What is restricted sales territories?

400

–Helps stabilize prices and the availability of seasonal items

What is warehousing?

400

•enhances the transparency of the supply chain, allowing all marketing channel members to track the movement of goods and improve their customer service.

What is information technology?

400

The dominant leader of a marketing channel or a supply channel

WHAT IS CHANNEL CAPTAIN?



400

How many days in a year?

What is 365?

500

courts and regulatory agencies determine under what circumstances channel management practices violate this underlying principle and must be restricted.

What is Sherman Antitrust Act and the Federal Trade Commission Act?

500

•Most flexible schedules and routes

What are trucks?

500

Firms that have special expertise in core physical distribution activities such as warehousing, transportation.

What is Third-party logistics (3PL) firms?

500

Intermediaries overemphasize competing products or diversity into product lines traditionally handled by other intermediaries

WHAT IS CHANNEL CONFLICT?

500

What is the 7th month of the year?

What is July?

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