Types of Segmentation
Dividing markets by age, gender, or income is called ___.
Demographic
Name one requirement of effective segmentation.
Measurable / Accessible / Substantial / Actionable
Positioning shows customers why a product is ___.
Special
Samsung targets young professionals, budget-conscious buyers, and business users. What type of segmentation?
Demographic
Targeting is about choosing ___ to focus on.
Customer groups
Grouping people based on climate, culture, or language is ___.
Geographic
If you cannot count or describe people in the segment, it fails which requirement?
Measurable
Give one element of a positioning statement.
Target / Benefit / Reason
Samsung sells affordable phones in India but premium ones in the USA. What type of segmentation?
Geographic
What do companies consider when choosing a target segment? (Name one.)
Size / Growth / Competition / Compatibility
Segmenting based on values, hobbies, or lifestyle is ___.
Psychographic
A segment too small to bring profit fails which requirement?
Substantial
Positioning that makes customers feel good about themselves is ___.
Symbolic
Which Samsung series targets high-end customers?
Galaxy S & Z
True or False: A target segment should only be chosen if it is large and growing.
False
Segmenting by brand loyalty, buying habits, or spending habits is ___.
Behavioral
If you cannot reach a group with your ads, it fails which requirement?
Accessible
Positioning that solves a problem is called ___.
Functional
Samsung positions itself as a leader in ___.
Innovation
Why avoid targeting groups with too many competitors?
Hard to stand out
Match the labels:
“The Who” = ?
“The Where” = ?
“The Why” = ?
“The How” = ?
Demographic / Geographic / Psychographic / Behavioral
Identifying a segment is only useful if you can make strategies to serve them. Which requirement is this?
Actionable
Positioning that creates an unforgettable experience is ___.
Experiential
Name two of Samsung’s positioning strategies.
Innovation / Wide range / Quality & trust / Sustainability
Targeting customers who fit company strengths is called what?
Compatibility