A
What is the first step in the four I's?
Idea
A company develops new technology for a new market. What type of innovation is this?
Radical
Bringing a new solution to the market is called what?
Innovation
Which industry life-cycle stage comes after introduction?
Growth
Improving how a product is made or delivered is called what?
Process innovation
What do we call a person who organizes resources and takes business risks?
Entrepreneur
A company makes small improvements to an existing product. What type of innovation is this?
Incremental
Which industry life-cycle stage comes after maturity?
Decline
What type of entrepreneurship focuses on solving social problems?
Social entrepreneurship
What business model connects different groups of users?
Platform
A new study app replaces demand for traditional printed study materials. What is this called?
Creative destruction
What do we call copying another company's successful approach?
Imitation
A company uses existing technology to enter a completely new market. What type of innovation is this?
Architectural
Turning an idea into a working solution is called what?
Invention
Which famous actor appeared in Nespresso's advertising?
George Clooney