The Market Value Principle
The 3 groups that we are focused on creating value for (the 3-V’s)
Customer, collaborator, and company
A SWOT analysis is primarily focused on this “C”
Company.
This type of targeting identifies customers whose needs the company aims to fulfill by tailoring its offerings to fit these needs.
Strategic targeting.
This attribute enhances the value of the offering by reducing its costs and/or by increasing its benefits.
Incentive.
This phase involves coordinating internal resources and processes to execute the action plan.
Implementation.
True or false: maximizing customer value always in turn maximizes company value.
False.
This “C” aims to fulfill the same needs of the same customers as the company.
Competitor
True or false: tactical targeting does not aim to exclude any potential customers.
True.
A product’s logo, identity, and emotional image in the customer’s mind trace back to this tactic.
Brand.
The ultimate criterion of success, the goal, consists of these two components.
True or false: The value proposition is not a tangible offering in and of itself.
True
Value creation through this “C” represents a fundamental shift away from the conventional business paradigm.
Collaborator.
This principle lays the foundation for selecting which customers to target and which to ignore.
Segmentation.
Offering technical support or returns on a product after purchase falls under this category.
These two parts of the framework form the core of the action plan, or the business model.
Strategy and tactics.
This is the overlap of customer, collaborator, and company value in the 3-V diagram.
The optimal value proposition.
Understanding this “C” is important because even small changes in the market environment can have major implications for the company’s business model.
Context.
These two opposing processes comprise the segmentation process.
Differentiation and agglomeration.
The channels that make a product available to the public fall under this tactic.
Distribution.
A marketing campaign intending to increase social media engagement by 15% is identifying this part of G-STIC.
Goal.