Marketing
Planned obsolesce and deceptive pricing are examples of these types of concerns
Ethics
PESTLE stands for
Political, Economic, Social, Technological, Legal & Environmental
These are the five steps in the consumer decision-making process
Need recognition, information search, evaluation of alternatives, purchase decision, post purchase
In marketing, a need is defined as:
The gap between a consumer’s actual and desired states
This organization replaced GATT
WTO
The 4Ps of marketing consist of Product, Place, Promotion and ?
Price
Threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of buyers and rivalry among existing firms make up this method of determining competitive advantage
Porter's Five Forces
Trendsetters who purchase new products before others in a group and then influence others in their purchase are known as
Opinion leaders
Buyers feels either satisfaction at the removal of the discrepancy between the existing and desired states or dissatisfaction with the purchase. This effect is called:
Cognitive dissonance
Previously published information is classified as
Secondary data
A group of people with sufficient purchasing power, authority, and willingness to buy is defined as a
Market
Brand recognition, brand preference and brand insistence are measures of
Brand loyalty
Intangibility, inseparability and perishability are defining elements of
Services
Sales belongs under which element of the marketing mix?
Pricing strategy that emphasizing benefits derived from a product in comparison to the price and quality levels of competing offering
Value pricing
The strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools is called
Digital Marketing
Special financial incentives offered to wholesalers and retailers that purchase or promote specific products
Trade allowances
What is it called when you offer multiple goods or services to the same customer?
Cross selling
Terminology that reflects an amount by which a retailer reduces the original selling price of a product
Markdown
The method is used to determine the current value of all future cash flows
A metric that has been growing in use along with teh emergence of internet companies and web-based ad. campaigns that can be tracked
Customer Acquisition Cost
Which of the following in Not part of an organization’s micro-environment?
a) Customers
b) Suppliers
c) Government
D) Government
PESO stands for Paid media, Earned media, Social media and ...
Owened
Individuals, Organizations and other groups that have a rightful interest in their activities of the business can be classified as ?
Stakeholders
The 4 stages of the pyramid of CSR are Economic, Legal, Ethical and ?
Political