SWOT
Is the OT table external or internal
external
What does TOWS stand for
Threats, Opportunity, Weaknesses, Strength
What is a mission
the company's purpose
it tells us what they want to achieve
Mention all competitive/generic strategies
Cost leadership, Cost focus, Differentiation, Differentiation focus
What are the different factors in the Growth strategy
Market development, Diversification, Market penetration, Product development
Strength, Weaknesses, Opportunities, Threats
What is the TOWS based on
SWOT model
What is the difference between mission and vision
Mission is here and now, vision is long term
Explain Cost focus strategy
Company has lower market share focusing on a niche target group, while still maintaining low costs.
Product development is (??) Product and (??) Market, what is it?
New product, existing market
internal analysis
example: Value chain, BMC, Financials
How will TOWS guide a company
by providing new initiatives after identifying the companys SWOT.
it help with inputs for forward looking actions
Mention the 4 conditions a goal must fulfil
Precise, Realistic, Time-specific, Measurable
What is an example of cost leadership that we mentioned earlier in our presentation
Walmart
Harry Igor Ansoff (only Ansoff is fine)
how do you conduct a SWOT analysis
by both conducting internal and external analysis
mention all initiative of the TOWS model
SO, WO, ST, WT
Does the following goal fulfil the 4 conditions
IKEA (2030 strategic plan):
Inspiring and enabling more than 1 billion people to live better lives within the limits of the planet.
No, it is not measurable therefore does not fulfil
Why is Tesla a differentiation focus strategy
because they have a niche segment of environmentally-conscious consumers and tech enthusiasts.
What does product development include
product line extension, replacing an existing product that has failed and modification of an existing product
Which factor does this case go under:
There is increasing in interest for chocolate milkshakes which this company sells.
Opportunity
What does the WO-initiative focus on and come with an example
Company takes the most of an opportunity despite its weaknesses.
Example: Enter strategic alliance with competitor in the market
Mention 2 values for Niels Brock
Including diverse representation
To create intellectual and scholarly growth
Acceptance of complex members
(all is mentioned at Niels Brock website)
What strategy does Netto use
Cost leadership
What is the example mentioned in the presentation of diversification
A manufacturer of razors now begins to produce and sell straws to fast food restaurants.