The Key to Keyword Research
This core metric tells you the average number of times a specific term is Googled per month.
What is Search Volume, or Monthly Search Volume?
Instead of writing a whole new post, this tactic involves taking a decaying blog post from 2021, updating its facts, and republishing it for a quick traffic win.
What is Historical Optimization?
Representing your site's non-paid visitors, this metric is the holy grail of a successful SEO content strategy.
What is organic traffic?
If you need the client to reply by Friday, using this feature temporarily hides the email and brings it back to your inbox at a set time as a reminder to follow up.
What is Snooze?
Unlike its predecessor which focused on sessions, this updated Google platform uses a fundamentally different data model where every single user interaction is tracked as an "event."
What is GA4? (Or Google Analytics)
Because they are highly specific, these "extended" phrases have lower search volume but usually boast a much higher conversion rate.
What are long-tail keywords?
"7 Ways to Improve Your Workflow" is a classic example of this format, which blends an article with a numbered inventory.
What is a listicle?
Though it goes by different names based on the tool you use, this metric, scored from 0 to 100, estimates website strength.
What is Domain Authority? (Or Domain Rating)
Because your whole team works out of a shared inbox, taking this action on the email thread ensures your coworkers know you are the one handling the client's revisions.
What is assigning the conversation to yourself?
This popular WordPress SEO plugin uses a traffic light system—Red, Orange, Green—to grade your content's readability and keyword optimization.
What is Yoast?
"Informational" and "transactional" are two main types of this concept, which represents the true "why" behind a user's query.
What is Search Intent?
This 3-letter metric is exactly what you are trying to increase when you write a highly compelling headline.
What is Click-Through-Rate?
Checking this specific report in a domain overview reveals which of your site's individual URLs are doing the heavy lifting and driving the most clicks.
What are Top Pages?
If the client replies with confusing feedback, you can use this symbol to leave a private, internal note for a coworker without the client ever seeing it.
What is the @ (at) symbol?
This helpful tool gives you just about the closest data relating to organic searches, if you can understand what they mean by intent.
What is Google Search Console?
You're not ranking for these quite yet, but they're the perfect things to look at when deciding which keywords you're going to go after for the quarter.
What are competitor's keywords?
A headline that over-promises and under-delivers to manipulate users into clicking is known by this term.
What is clickbait?
While a site overview might show 10,000 total backlinks, this metric tells you the actual number of unique websites providing those links.
What are Referring Domains?
To keep the inbox organized, you can apply these custom, color-coded markers to the email thread, such as "Pending Approval" or "Strategy Sent."
What are tags?
It’s no surprise this SEO platform is famous for its massive backlink index; its very name comes from the specific HTML attribute used to create a hyperlink.
If two different pages on your own website are competing for the exact same keyword, you're suffering from this gruesome-sounding SEO problem.
What is Keyword Cannibalization?
This structural strategy links several specific blog posts back to one comprehensive, centralized "hub" page.
What is a Topic Cluster?
A domain overview often highlights if your site has won these non-standard search results.
What are SERP Features?
It's not that we don't trust you, but we can't have you just snooping around everywhere you want. You need these before you can get full access to other departments' messages.
What are inbox permissions?
Rather than just giving you a spreadsheet of clicks, this platform visualizes user behavior using its trademarked, colorful "temperature-related" reports.
What is Crazy Egg?