Goals
Target
Organizational
Considerations
Constituents & Allies
Tactics
100

A vision for the future

What is a long-term goal?

100

The person with the power to give you what you want

Who is the decision maker?

100

Number of people, social media lists, money

What are your resources?

100
Other people who care about the issue

What are allies?

100

large gathering of people, often outside a government building

What is a rally?

200

What are you trying to win now

What is the intermediate goal?
200

Elected, appointed, and corporate

What are different types of power?

200

New connections, fundraising

What are your organizational opportunities for growth?

200

People against your campaign and goals

What are opponents?
200

A group of people making a lot of phone calls to community members

What is phone banking?

300

A step towards an intermediate goal

What is a short term goal?

300

People with names, not institutions

Who are Decision-makers?

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