Defines how the firm will satisfy buyer wants and needs at a price customers consider a good value
What is the Customer Value Proposition
100
This describes “where we are going”—the course and direction management has charted and the company’s future product- customer-market-technology focus. In other words the “desired future state” of the firm
What is a Vision
100
This analysis can be used to assess the strategic relevance of the six principal components of the macro-environment: political, economic, social, technological, environmental, and legal forces.
What is PESTEL analysis
100
The capacity of a firm to competently perform some internal activity. These are developed and enabled through the deployment of a firm’s resources
What are Capabilities
100
Identifies the primary activities that create customer value and their related support activities
What is a Value Chain
200
Describes the firm’s approach to determining a cost structure that will allow for acceptable profits given the pricing tied to its customer value proposition
What is the profit formula
200
This states “who we are and what we do ” for a firm
What is the Mission Statement
200
A technique for graphically displaying the different market or competitive positions that rival firms occupy in the industry.
What is a Strategic Group Map
200
A core competence that is performed with a very high level of proficiency
What is a distinctive competence
300
When an attractively large number of buyers develop a durable preference for its products or services over the offerings of competitors, despite the efforts of competitors to overcome or erode its advantage
What is Sustainable Competitive Advantage
300
These objectives relate to target outcomes that indicate a company is strengthening its market standing, competitive vitality, and future business prospects
What are Strategic Objectives
300
A cluster of industry rivals that have similar competitive approaches and market positions
What are Strategic Groups
300
A simple but powerful tool for sizing up a firm’s internal strengths and competitive deficiencies, its market opportunities, and the external threats to its future well-being