These are an organization’s performance targets—the results management wants to achieve
What are Objectives
100
The basis for this strategic option’s competitive advantage is lower overall costs than competitors
What is a Low Cost Strategy
100
This strategy is for competing in two or more countries simultaneously
What is International Strategy
100
This test of diversification potential determines if the target industry presents good long-term profit opportunities .
What is an Industry Attractiveness Test
100
A potent tool for learning which companies are best at performing particular activities and then using their techniques (or “best practices”) to improve the cost and effectiveness of a company’s own internal activities
What is Benchmarking
200
These objectives relate to the financial performance targets management has established for the organization to achieve.
What are Financial Objectives
200
This strategic option is keyed to offering carefully designed products or services to appeal to the unique preferences and needs of a narrow, well-defined group of buyers
What is Focused Differentiation
200
This international strategy employs the same basic competitive approach in all countries where a company operates
What is a Global Strategy
200
These kinds of diversified firms possess competitively valuable cross-business value chain and resource match-ups
What are Related Firms
300
This strategy is primarily concerned with strengthening the company’s market position and building competitive advantage in a single business company or a single business unit of a diversified multi-business corporation
What is Business Strategy
300
This strategic option works best when technological change is fast-paced and competition revolves around rapidly evolving product features
What is Differentiation
300
This international strategy works best when significant country-to-country differences exist in customer preferences, buying habits, distribution channels, or marketing methods
What is a Multi-Domestic strategy (Think Local, Act Local)
300
These diversified firms have one major core business accounting for 50–80% of revenues and a collection of small related or unrelated businesses accounts for the remainder