Stream
These individuals are the co-founders of Stream
Who is David Regn & Jason Brennan?
The meaning of this acronym - SERP(s)
What is Search Engine Results Page(s)?
This ad type allows for up to 15 headlines & 4 description lines.
What are responsive search ads (RSAs)?
One of the largest social media sites around, with more than two billion monthly active users.
What is Facebook?
Traditional media helps a business during this stage of the marketing funnel.
What is brand awareness or brand consideration?
Stream was founded this year
What is 1996?
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What is a 404 error?
Used to define when your ad should appear, targeting your ads to people more likely to become your customer.
What are keywords?
An audience built with your existing prospects.
What is a lookalike audience?
2 common types of traditional media.
What are TV, radio, print?
Name one of Stream's core values.
What are: show grit, be a creative thinker, be a lifelong learner, do the ordinary extraordinarly well, treat every client like they're #1, Responsive - 1 hour response rate/24 hour resolution.
Blurb at the top of Google's result page to quickly answer a searcher's query.
What is a featured snippet?
4 types of campaigns used within a Google Ads account.
What are Search, Shopping, Display/Remarketing, and Youtube/Video campaigns?
The newest name of AutoSnapp.
Full Throttle Capture
Digital content accessed by apps and streamed over smart TVs, mobile, or OTT devices via an internet connection.
What is Connected TV (CTV)?
In 1998, Stream signed this dealership as the first automotive client.
Formely known as Google Webmaster Tools, this helps you measure your site's search traffic & performance.
What is Google Search Console?
Expected clickthrough rate, ad relevance, and landing page experience.
What are the factors that influence quality score?
Written, graphic or video post made on social media without paid advertising.
What is organic content?
A platform used on the buyer's side in programmatic advertising.
What is DSP (Demand Side Platform)?
What is 2021?
This is commonly how long it takes to see organic content rank on the results page.
What is 6 months?
These allow Google to automatically show your ad based on a "crawl" of certain pages of your site.
What is a Dynamic Search Ad (DSA)?
This ad type allows for you to display an image carousel of vehicles available.
What are DAA ads or dynamic ads?
Name 3 tools or resources that can help with media research & planning?
What are Metro Survey Area (MSA), Designated Market Area (DMA), Market Profiler, Market Snapshot, Polk Data, Research Zone Maps, Demographic Composition, etc.?