Products
This product, formerly known as Cartender, streamlines the process of generating custom creatives by offering features like AI voiceovers and B-roll in one single site.
What is Creative Studio?
From the Latin word 'Mille' for 1,000, this common metric represents the cost an advertiser pays for one thousand impressions of an advertisement.
What is ‘CPM’?
These are the four specific values represented by the acronym D.I.R.T.
What are Dare, Innovate, Respect, and Trust?
This term defines a platform that helps advertisers buy inventory programmatically, centralizing media buying and optimizing ad spend for buyers.
What is a DSP (Demand-Side Platform)?
This is the amount of Streaming TV Installments marketing has made.
What is 7?
These are the six products that make up the full suite.
What are Media Studio, Data Studio, Measurement Studio, Ad Serving, Planning & Insights, and Creative Studio?
The approximate cost for a 30-second commercial during the 2026 Super Bowl.
What is $8 million?
This was the date Cognition was founded.
What is March 17, 2021?
Delivery of video content over the internet, bypassing traditional TV distribution.
What is OTT?
This was the total number of downloads for the "Radically Candid" podcast during the third quarter.
What is 264?
Cognition uses this to connect the dots between ad impressions and on-site activity, to make data-driven decisions that optimize performance and maximize ROI.
What is the Headless Analytics Tag?
Programs like Tubi and Pluto TV operate under this growing business model, which offers content for free and is monetized through advertising.
What is FAST (Free Ad-Supported Streaming TV)?
This was Cognition's first invoiced customer.
What is Mohawk Honda and Chevrolet?
A closed ecosystem where the platform owner controls everything-the ad inventory, the data, and the ad-buying tools.
What is a Walled Garden?
This grand total represents every social media post made for Loon, SOS., and Cognition combined across all 5 of their platforms during Q3.
What is 1,305
All-in-one solution for managing, optimizing, and serving dynamic display and video ads across programmatic platforms.
What is Ad Serving?
According to Nielsen's "The Gauge," what percentage of all TV viewership is now captured by streaming services?
What is 50%?
This was Cognition's first agency client.
What is Silverback Advertising?
A standardized XML protocol enabling communication between video players and ad servers.
What is a VAST tag?
The most viewed Dusty’s Drive-In Video.
What is Land Shark? (1066 views)
This multi-step process involves ingesting a client's sales or lead information, calculating the number of ad-exposed customers who transacted, and pushing those matched individuals to the DSP to retarget for service sales.
What is Turning First-Party Data into Audiences?
With 46.7 million views in its first three days, this 2025 movie scored the biggest U.S. opening weekend ever for a film on Netflix.
What is Happy Gilmore 2?
Alex Mills, Head of People, said that during periods of rapid growth, establishing this cultural environment is crucial to ensure team members feel supported and are not afraid to raise concerns.
What is Psychological Safety?
A secure, neutral space where an advertiser and a walled garden can match their datasets to find overlaps and insights without either side seeing the other's raw data.
What is a Data Clean Room?
The total amount of promotions and new hire posts in Q3.
What is 18?