Branding your Program
It is wise to remember that your program name may be seen as a strong _________ of your program.
What is reflection?
Type of marketing referring to new families, existing families, past families, and staff.
What is internal marketing?
One of the most obvious traits of a "bad" website that will hurt marketing of your program.
What is outdated information?
Internal marketing moves from recruiting new families to ___________ enrolled families.
What is retaining?
External marketing is done to connect the program with prospective families and communicate the program's brand and promote its _________.
What is services?
Logos can help convey something about the culture, values, and __________ of the program.
What is philosophy?
Websites, social media, email, word of mouth, community relationships/partnerships, and phone are all considered marketing _______.
What is tools?
Tools that measure social media metrics and help you understand what your audience feels about your brand can help you determine if your methods are _________.
What is effective?
Internal marketing moves from offering a service to a new family to building and nurturing ___________ with enrolled families.
What are relationships
Understanding the ________ in which your program exists helps determine where to market externally.
What is environment or community?
Your publicized mission, philosophy, and value statements tell families what they can ______ once enrolled.
What is expect?
Term referring to the EXPERIENCE your families can expect from your program.
What is "benefits"?
This is the least expensive, yet most effective form of marketing.
What is word of mouth?
These are some ways to check in with new families.
What is:
Personal check in after 30 days
Survey after 90 days
Annual events
Environmental factors to consider in an environmental scan.
What is:
Physical location
Demographics
Prospective feeder businesses
Other child care options
An important part of marketing is understanding, and being able to describe both the _______ and ________ that your program provides.
What is features and benefits?
This can be used to inform marketing efforts in order to achieve greater success, become more cost effective, and use time more efficiently.
What is data?
You should build community relationships and create __________ to help spread awareness of your business beyond just those families in immediate need of child care.
What is partnerships?
Marketing to existing families (those that have been there a while) is a way to gauge their __________ and solicit feedback for continuous quality improvement.
What is satisfaction?
Recommended frequency of performing environmental scans.
What is annually?
What are features?
One way to engage in critical marketing to staff is to ________ instead of manage (fill in the blank)
What is "lead"?
A _____ _______ may be the first personal contact that a family has with the program, which can impact whether they decide to enroll in your program.
What is a phone call?
Examples of this action includes investing in professional development, ensuring regular communication, showing appreciation and support, and leading rather than managing.
What is marketing to staff?
External marketing helps programs recruit not only children and families, but also ________.
What are employees?