de Saussure
a basic linguistic unit
what is a sign?
the study of how signs make meaning
what is semiotics?
for Levi Strauss, myth is just as logical as ____
according to Levi-Strauss, the relations among units in a structure are always organized in ___ (i.e., hot vs. cold, raw vs. cooked)
what are binary pairs?
one part of a sign; the psychological impression a sound makes, also called a sound image
what is a signifier?
one part of a sign; the concept conjured by a sound image
what is a signified?
one way signifying systems create meaning at the level of parole: when a meaning exists because one sign is NOT any of the other signs in the system
what is value?
the basic units of myth
what are mythemes?
French word for the whole system of language
what is langue?
the name for structuralism's mode of analysis that entails looking at a whole structure in the present moment, as if it had always been that way and would always be that way
what is synchronic?
one way signifying systems create meaning at the level of langue: when a signifier and signified come together to create a sign
what is signification?
while de Saussure studies the relations between signs and signifiers, Levi Strauss studies ___ of relations to find harmony
what are bundles?
French word for an individual unit of language
what is parole?
modes of analysis that tries to account for changes over time
what is diachronic?
what is metonymy?
what we read for when we read synchronically, for harmony (e.g., Papa Bear is hot, big, and hard)
what is theme?
a pattern of linear relations between units in a system (e.g., how words come out one by one, in a linear form, forming a chain)
what is syntagmatic?
a pattern of relations between units in a system that does not concern structure or logic, but which is made individually based on personal inclinations or cultural associations (crucial in psychoanalysis)
what is associative?
associative relations are important because they allow for the creation of new ways of linking units called ___
what are metaphors?
what we read for when we read diachronically, for melody (e.g., the porridge is too hot, then too cold, then just right)
what is plot?