Marketing
The process of creating, promoting, and presenting a program or service to meet the wants and needs of your audience.
What is marketing?
Commonly confused with marketing, this promotion of services or events often invades your Instagram feed to sell you shoes.
What is advertising?
Facts about the population including class year, major, and home state.
What are Demographics?
A target audience is the demographic of people most likely to be interested in your program or service. Understanding your target audience can help you plan services and activities that appeal to them directly.
This popular primate-inspired platform offers a free resource for collecting and analyzing data.
What is Survey Monkey?
Surveys aren't just about yes and no questions. You'll need to think about what type of questions you need to ask using simple, direct language.
This unique catchphrase with the pound sign captures the essence of your event online and ties all related messages into a specific theme or content.
What is a Hashtag?
Share your Hashtag with members of your group and encourage them to post/repost their experiences.
Including this visual symbol on your advertising will reinforce your brand and serve as a quick reference to your club or organization.
What is a Logo?
Protect your brand. Once designed, logos should not be edited in any form. This is especially important for the Scripps College and departmental logos.
Scripps has an Identity Tool Kit with pre-approved logos and other branding.
These web-generated messages originally burst onto the scene and onto the screens of unsuspecting users in 1997.
What are pop-up ads.
The practice of gathering information about consumers' needs and preferences.
What is Market Research?
Know your audience. Consider the context and situation for the most effective marketing.
The measurable outcomes you hope to achieve through marketing.
What are Goals?
Step it up with SMART Goals: specific, measurable, aspirational, realistic, and time-bound
This is the second-largest search engine in the world behind Google.
What is YouTube?
YouTube's user-friendliness, combined with the soaring popularity of video content is another platform to share your brand, raise awareness of your club or organization, and control messaging around your mission or purpose.
Asana, Wrike, ClickUp, and Trello are free web-based tools for this important leadership skill that helps you stay on track with dates and checklists.
What is Project Management?
This most cost effective form of advertising relies on others to talk about your club or event with positive enthusiasm.
What is Word of Mouth?
Get people talking about what you're doing. They are your biggest asset!
When surveyed about the best way to advertise an event on campus, students still identify this old-school method as a favorite.
What are Flyers?
Flyers posted on campus should prominently feature what, where, and when. Include your logo and a call to action such as a registration link. All flyers posted on campus should be pre-approved.
Research has shown that surveys that take longer than 11 minutes will likely result in lower response rates. Up to 10 minutes is acceptable, but ideally, your survey should take no more than ____ minutes.
What is Five?
On average, respondents can complete 5 closed-ended questions per minute and 2 open-ended questions per minute.
The early bird does not get the worm on this popular site. People are most consistently engaged Monday through Friday from 8 a.m.–4 p.m.
What is X (fka Twitter)?
Single tweets 9 (now called posts) can be missed as they flow through the social streams of your audience. So post early and often (during the week). Consider scheduling your posts in advance.
Flyers aimed at a specific class year of students to attend an event especially designed for them is an example of this kind of marketing.
What is Target Marketing?
Target marketing involves breaking your audience into segments and then concentrating your marketing on one or a few key segments.
This simplified online graphic-design tool uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is a popular resource to produce impressive flyers.
What is Canva?
Alternatives include: Easil, Stencil, Crello, Picmonkey, Adobe Spark, Snappa, and Pablo. Choose what works for you!
A specific marketing rule says that your audience needs to "hear" your message ___ times before it sinks in.
What is Seven?
Today, without a clearly-defined marketing strategy to map out how you’ll reach your audience at least 7 times, your odds of success are pretty slim. In fact, you might need more than 7 times just to be heard above all the clutter in people’s Newsfeeds.
This rating scale often found on survey forms measures how people feel about something. It includes 5-7 balanced responses people can choose from.
What is the Likert Scale?
This popular platform feature lets users post photos and videos that vanish after 24 hours. It is ideal for sharing real time updates and visuals of your events or meetings.
What is an Instagram Story?
It's time to update your Insta.
270 Million Instagram users are between the ages of 18-24. 60% of Instagram users discover new products on the platform. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
This consistent combination of name, symbol, and design creates an exclusive identity for your club or organization, one that distinguishes it from others.
What is a Brand?
This war on traditional advertising requires original thinking and creativity. It aims to ambush or catch the attention of others through unusual, unconventional techniques on a relatively low budget.
What is Guerrilla Marketing?
Sticky notes on bathroom stalls, chalk on the sidewalk, a photo contest on Facebook, or community partners that help reinforce your mission are all examples of Guerrilla Marketing.
Your image is your brand. Losing sight of this critical component can be detrimental to your following, especially since they are "always right".
What is Customer Service?
Customers who have a bad experience are twice to three times more likely to write an angry review than customers who had a great experience are to post a happy review.
These small, facilitated discussion groups are used to gain insight into the attitudes and behaviors of its attendees.
What are Focus Groups?
The web-savvy student will use this technique to optimize "free" search results on Google to gain traffic.
What is Search Engine Optimization (SEO)?
Develop a search-friendly description for your events and programs. Include key words and phrases several times. Break up the text into short, concise paragraphs with lots of formatting, headers, and internal links.
Review the SEO Checklist on www.orbitmedia.com/blog/seo-best-practices.