Terms to Know
This term argues that viewing violence in media can reduce our aggressive drive
Catharsis
This theory argues that media doesn't tell us what to think but rather what to think about
Agenda setting
This person believed the view of the world cultivated by prime-time television overemphasized crime and violence
George Gerbner
This theory argues that individuals are less likely to express minority opinions due to fear of social isolation
Spiral of silence
Children's values as consumers trumps their values as people according to this term
Adultificiation
The process of what gets released by the media
Agenda building
This person developed the spiral of silence theory
Elisabeth Noelle-Neumann
This theory argues that most of the time people are information avoiders
Information Processing Theory
Fusion theory argues that this group is most responsible for people accepting new innovations
Change agents
When news outlets rely on social media sharing and internet data to determine what stories to cover
Agenda chasing
This person focused on gender advertisements and thought advertising took women less seriously then men
Erving Goffman
This theory argues that there is a difference between better-informed and less informed individuals depending on the availability of news
Knowledge Gap Theory
Argues that individuals who feel strongly about an issue will see balanced coverage as biased against their point of view
Hostile media effect
How information is structured and how that structure shapes the way individuals understand it
Framing Theory
This person developed social cognitive theory
Albert Bandura
Schema Theory
The idea that the mere presence of media reduces our available cognitive capacity
Brain drain hypothesis
One of the differences between ________ and ________ is that the first is more microscopic and the second is more mascroscopic in their view of the effects of media
Agenda-setting and agenda-building
This person believed that the writers of children's "cultural curriculum" created a corporate construction of childhood, or "kinderculture"
Shirley Steinberg
This theory argues that long-term exposure to media influences how we interpret real life
Cultivation Theory