6 Functions of Marketing
Promotion
7 Steps in the Sales Cycle
Vocabulary
6 Step Decision Making Process
100
What function deals with monitoring and evaluating sales channels and is also called logistics?
Pricing Selling Channel management Product/service management
100
Promotion includes personal selling, sales promotions, advertising and __________?
Celebrities Puppies Publicity Dollars
100
What is the first step in the sales cycle?
Pre-approach Appointment Qualify the prospect Present the product
100
An internal force resulting in external action is a __________.
Belief Attitude Drive Cue
100
What is the first step in the consumer decision making process?
Going to the store Deciding what to buy Recognizing a need or problem Considering your options
200
What function is used to make good business decisions?
Marketing information management Pricing Product/service management Promotion
200
Geometry is to shapes as promotion is to ______________.
Evaluation Liberation Communication Information
200
After you close a sale what should you do before leaving the client's business?
Thank the client Use the restroom Ask for referrals Place the order
200
Something that occurs and causes something else to happen is a __________.
Belief Attitude Drive Cue
200
What step comes after the purchase in the decision making process?
Use Evaluation Return Unhappiness
300
Which function is most important?
Promotion Channel management Taylor Swift All are equally important and work together
300
Which of the following is NOT a key promotion word?
Inform Force Remind Persuade
300
When should you address objections?
Before you present During the presentation After the presentation Never, under any circumstances
300
A descriptive thought about a brand or product is a ________.
Attitude Belief Drive Cue
300
The timeline for what step varies based on the purchase decision level?
Information search Evaluation of options Decision to buy All of the above
400
Which function determines client needs and wants?
Selling Pricing Product/service management Marketing information management
400
Promotion is always paid for. True or false.
True False
400
You want to keep your sales cycle _______ to increase sales.
Short Long Alternating Undetermined
400
A feeling or tendency learned through experience is a __________.
Attitude Belief Drive Cue
400
What step includes searching for substitute products?
Information search Evaluation of options Purchase Awareness of a need
500
The promotion function includes all of the following EXCEPT...?
Publicity Packaging Advertising Personal selling
500
Promotion is always company controlled. True or false.
True False
500
Why did you guys include sales cycles when we are testing on Unit 1 and sales cycles are Unit 2?
We weren't paying attention We never listen to you We were being thorough and getting ahead We just want 100s
500
Which of the following is NOT a difference between attitudes and beliefs?
Attitudes are subjective opinions Attitudes cannot change Beliefs can be wrong Beliefs can change over time
500
Which of the following is NOT part of the post-purchase evaluation?
Rating overall satisfaction Decision to repurchase Before buying, researching the item Returning the item
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