e
Possibilities that arise from existing conditions
opportunities
The quantity of a good or service that consumers are willing to buy at a given price.
demand
A written document that describes all the steps necessary for opening and operating a successful business.
buissness plan
A system for collecting, recording, and analyzing information about customers, products, services, and customers.
market research
Blending of the product, price, distribution, and promotion used to reach a target market.
marketing mix
Evaluation of your strengths and weaknesses
self-assasnemnt
The quantity of a good or service a producer is willing to produce at different prices.
supply
A short restatement of the report portion of a business plan
executive summary
A description of the person or company that is likely to buy your product or service.
customer profile
Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.
marketing concept
The study of moral choices and values; involves choosing between right and wrong
ethical behavior
Value of the next-best alternative.
oppurtonity cost
A letter that introduces and explains an accompanying document or set of documents.
color letter
Individuals or companies that are interested in a product or services and are willing to pay for it.
target market
Items of value that you own.
assests
Difference between the revenues earned by a business and the costs of operating the business.
profit
Things that a person must have in order to survive.
needs
A harvest strategy, or the way an entrepreneur intends to extract, or harvest, his or her money from a business after it is operating successfully.
exit stratagey
A paid form of communication sent out by a business about a product or service.
advertising
Amounts you owe.
liabilities
Means through which goods and services are produced.
economic reasources
A brief explanation of why the writer of a business plan is asking for a loan and what she or he plans to do with the money.
statement of purpose
Data that describes a group of people by age, marital status, gender, etc.
demographics
Defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and anticipates change.
marketing plan
A legal agreement that gives an individual the rights to market a company’s products or services in a particular area.
franchise