1
_______ are comparisons, similarities, like metaphors or similes, or even slogans or taglines, used to compare something your audience might not yet understand, to something they already understand.
Analogies
What is a primary goal you are trying to accomplish with your pitch deck?
When inefficiencies in the market exist, entrepreneurship:
flourishes
Entrepreneurism starts with and revolves around:
an opportunity
Used for promoting a product's features, benefits, and/or distinguishing characteristics - the product could range from a consumer product to a political candidate.
Slogan
A ________ of the business’s objectives, and the strategy and details of how those objectives will be achieved.
roadmap
The 2nd stage in the entrepreneurial process is:
Business Plan
Building and catering a business to respond to the increase in Spanish-speaking populations is an example of responding to:
demographic changes
An entrepreneurial opportunity presents itself as:
a solution to a problem
A natural ability to know what to do in certain situations.
instinct
A short description of your idea that explains your business venture in a way that your listener could understand it in a short period of time, like during an elevator ride with you.
Elevator Pitch
There are two types of pitch decks:
Name them:
Presenting live & Sending via email
An elevator pitch is a short, succinct, and _________ sales pitch.
persuasive
Whether using an inside-out or an outside-in approach, successful entrepreneurs always do the following when determining opportunities for venture creation.
research
Process used to examine a product in detail to determine how it works, in order to produce something similar.
Reverse Engineering
The process of systematically scanning for technological, political, regulatory, social, and demographic changes to discover opportunities to produce new goods and services.
Entrepreneurial Discovery
The Inside-Out approach asks itself how it can leverage its own:
Entrepreneurial discovery helps ensure:
constant improvement
Successful entrepreneurs are ____________ about their solution to a problem.
passionate
Used to describe the essence of what the company is and/or does in just several words.
Tagline
Occurs when an observation is made based on specific knowledge of time, place, or circumstance.
Circumstantial Discovery
This approach believes that success starts with the customer, and the organization views themselves from the customer’s perspective.
outside-in-appoarch
Entrepreneurial discovery is the process of systematically scanning for technological, political, regulatory, social, and demographic changes to discover opportunities to produce new ________ and _________ .
product & services
This approach believes success comes from the inner strengths and capabilities of the organization.
inside out approach
The process or product of successful inquiry and investigation of natural phenomena.
Scientific Discovery