Platforms
This platform began as a side project that was initially designed to function similarly to instant messaging.
What is Twitter?
A bicycle company creating & sharing a blog post about the best mountain biking trails in America is using this form of advertising.
What is content marketing?
Snapchat was the first application of this type.
What is data-deleting?
This metric should be tracked if a company wants to know if its social media marketing efforts are generating money.
What is revenue?
This is the act of using a social media platform to increase revenue by developing a social media marketing plan & running targeted ads.
What is monetization?
This Snapchat ad type would most benefit GamerPro, a video game subscription service that wants more people to visit its website.
What is a Story Ad?
SkatePerk tracks the number who visit their website from its Facebook account. They are likely tracking this metric.
What is referral traffic?
This country has both the most Instagram & YouTube users.
What is India?
This type of content shouldn't change much because it is always relevant to a business' customers.
What is evergreen content?
This is the study of historical data to research potential trends, project the effects of future decisions, & evaluate the performance of past decisions.
What are analytics?
This type of Instagram ad consists of multiple images loop & music plays automatically.
What is a slideshow ad?
A-to-Z Transport, a vehicle rental service, created a video that is a compilation of videos it gathered from people who have used the vehicles it rents to travel, attend events, etc. This is an example of this content.
What is User-Generated Content?
The time period between 1995 & 2002 is called this, and is marked by extreme internet usage growth, which played a key role in opening up the internet as a viable marketing option for businesses.
What is the dot-com bubble?
A company posting 16 pieces of educational, informative, or entertaining content & 4 pieces of promotional content in one month is following this rule.
This is a word or phrase for which accompanying search results are displayed when typed into a search engine.
What is a keyword?
This Facebook ad shares multiple images in a single ad
What is a carousel ad?
Ollie, a skateboard retailer, shares a video on Facebook, Instagram, and YouTube of its customers' craziest wipeouts & the video performed significantly better than any other post it had ever shared. This is an example of this type of content.
What is unicorn content?
This is the time between the start & completion of a specific campaign.
What is lead time?
Facebook uses this to show businesses how relevant or non-relevant their advertising efforts are.
What is a relevance score?
Any area of a design that is purposely left empty is called this.
What is white space?
This Facebook audience is one that a marketer chooses based on specific demographics.
What is a lookalike audience?
Anthony is watching a YouTube video & a semi-transparent block ad pops up on the lower portion of the video. This is an example of this type of ad.
What is an overlay ad?
This was the first true social media network
What is MySpace?
Customer reviews on a website, sharing a blog post on social media, & star ratings for a product are all examples of this.
What is social proof?
This digital marketing trend is a creatively designed report, with data represented visually & incorporates images & a bit of text.