Logo & Colors
Typography & Writing Style
Photography & Visuals
100

The primary color of The Danielson Group

What is Royal Blue (#003594, PMS 661C)?

100

the two official typefaces used in The Danielson Group’s materials

What are Montserrat (headings) and Karla (body text)? (Arial is an alternative if those fonts are unavailable.)

100

the recommended type of imagery for The Danielson Group’s materials

What are light, bright, full-color images involving human subjects?

200

True or False: The Danielson Group logo can be altered as long as it remains recognizable.

What is False? (The logo must be used as provided without alterations like stretching, skewing, or adding effects.)


200

When referring to The Danielson Group, how should "The" be written?

What is capitalized ("The Danielson Group")?

200

True or False: Clip art can be used in marketing materials if it aligns with the brand.

hat is False? (Clip art is not allowed; professional or high-quality stock photography should be used.)

300

The minimum width the primary logo must be printed at for legibility

What is 0.75 inches? (For the secondary horizontal logo, it must be at least 1 inch wide.)

300

According to the style guide, which punctuation rule must always be followed in lists?

What is always include an Oxford comma? (Example: red, white, and blue.)

300

the only three colors icons can be used

What are Black, White, and Royal Blue?

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