Branding
What is a brand?
- A businesses personality & identifying characteristics
- Who you are, what you stand for, how you make people feel?
- Name, logo, tagline, and brand identifiers
What is marketing?
Marketing is how you promote and sell a product or service.
True or false? Miss Austin is 21 years old
FALSE:
24 years old
How many continents are there in the world?
7
What is the name of the clothing brand that supports The Humble Hustle Company?
HMBLE HSTLE Clothing
Is branding external or internal? Why?
- Internal
- It's how the individual or business wants to be perceived
- It's in the individual or business' hands
Is marketing external or internal? Why?
- External
- It's how you share your business, product, or service with an audience
- Focuses on outreach & spreading the word
Where did Miss Austin go to High School or College?
- Northside High School
- Old Dominion University (ODU)
What's the fastest land animal?
Cheetah
What's the name of the outdoor program for kids?
Humble Hikes
What does branding build?
Trust, Recognition, and Relationship
What is a target audience?
- Age, race, gender, interests, and other defining characteristics
What did Mr. X come in and teach?
- Behind The Mask (who you are inside vs outside)
- Breakdown of The Humble Hustle Company
What planet is known as the Red Planet?
Mars
What does The Humble Hustle Company focus on?
- Youth Exposure for Black & Underserved Communities
- Empowerment, Education, and Exposure
- Entrepreneurship & Creatives Development
Is branding long-term or short-term? Why?
- Long -Term
- Because changing it up may cause confusion
- Because you want people to remember and recognize your brand
What is one marketing strategy tactic? (hint: different ways to market)
Social Media Marketing, Flyers, Traditional Marketing, Direct Marketing, Billboards, Newsletters, Text Marketing, Digital Marketing, Community Engagement, Pop Ups
A fun fact about Mr. X
(I'll know if it's valid)
Which US state is known as the "Sunshine State"?
Florida
FILL IN THE BLANK
The Humble Hustle Company aims to _______, _______, and ________
Expose, Educate, and Empower
What is the difference between a brand and a product?
- Product is what you sell
- Brand is how you present it (story, identity, and feeling behind it)
What is the difference between community engagement and direct marketing? (can answer with examples)
- Community engagement is about building relationships and trust through events (pop ups, festivals, volunteering, etc.)
- Direct Marketing is more about sending your message straight to someone through tools like newsletters, text messages, email, direct mail, fliers, and word of mouth
A fun fact about Miss Austin
(I'll know if it's valid)
What's the longest river in the world?
The Nile River
Name a program of The Humble Hustle Company? Or a sustainability program? and what is does?
Program of The Humble Hustle Company:
- The Collective
- Pretty Humble
- Humble Hikes
- Humble Eats
Sustainability Programs:
- HMBLE HSTLE Clothing
- Not Your Average Everything
- Imagine Me Mentoring