Guess the Competitor
Known as the all-in-one platform & claims to fix the pain point "we want everything in one place"
What is Basis Technologies?
MNTN combined these two channels into the same category.
What are CTV & OLV?
Bid-level, real-time, and auditable all help clients understand where every dollar goes in this VG value prop.
What is Transparency?
With self service, this is the number of times a client can meet with us.
How many times is unlimited?
One of these 4 is not a retail data provider:
Macy's
Sam's Club
Lowe's
DoorDash
What is Lowe's?
This UK-based, 100% managed-service company is heavy on data science and boasts a privacy-first identity graph called "Identity Spine"
What is MiQ?
Unlike Simpli.fi's probabilistic targeting, Ventura Growth uses this type of data for real-world visit data, partnering with Factual and 9D
What is Deterministic, SDK-derived data?
This report, showing path to conversion, was given this nickname by a client.
What is the Big Sexy Report?
Hit show Mad Men, a show about advertising firms in the 1960s, debuted on TV in this year.
What is 2007?
This competitor claims to have a 90% client retention rate.
What is Goodway Group?
StackAdapt is described as a '3rd Tier DSP' that lacks the scale to compete effectively with larger DSPs. This is their approximate 'keep rate' for fees
How much is 50-70%?
Ventura Growth provides above & beyond onboarding support; this is the average ramp time for a new partner (sign to spend).
How long is 32 days?
Using UTMs, this report shows programmatic's massive impact as a compliment to search & social. No acronyms allowed in your answer, must be the full name.
What is the cross platform conversion report?
A 0-100 score comparing audience strategies to your seed; higher scores drove lower CPA.
What is the Quality Reach Index (QRI)?
This competitor markets itself as a DSP built for quick activation and geofencing & claims to reach 90% of mobile devices.
What is Simpli.fi?
DV360 is described as a 'publisher-owned DSP' built to favor Google's inventory and margins. This was the major legal finding against Google that impacts DV360's perceived impartiality.
What is an illegal monopoly?
You're pitching Brand Direct. This client activated a lot of retail audiences with Target, Albertson's, Sprouts, Meijer, etc. They had 300x ROAS on Albertsons
What is Deep Indian Kitchen?
TTD has exactly this many data partners.
How many is 370?
On Walmart Connect, endemic advertisers have a click and view through attribution window for this long by default.
How long is 14 days?
Attribution here stops at the cart: cross-site conversions can’t be tracked outside its Ads console.
What is Amazon DSP?
his retail-walled DSP bundles only a single audience provider—brands must pay extra to tap any additional data partners
What is Amazon DSP?
Ventura Growth provides access to retail data from the largest US retailers, covering this percentage of US retail sales through TTD's retail marketplace.
How much is 81%?
These are the 4 pillars of success for Traverse.
What is:
1. Performance
2. Differentiation
3. Team Development
4. Strategic Positioning?
Advertisers not carried on Walmart shelves are tagged with this two‑word label, and start with only 7 days of attribution unless they pay for an upgrade.
What are non-endemic advertisers?