Vision and Mission
What is SUMZ's vision?
To be the market leaders in the production of quality foods and snacks in Africa.
Which two products were the first for SUMZ and remain bestsellers?
Banana crisps (Gonja) and potato chips.
What is SUMZ’s primary financial goal over the next five years?
To triple factory production capacity and annual revenue.
What core value involves adapting to changing customer tastes and preferences?
Innovation.
What is SUMZ’s target gross profit margin by Year 5?
42.2%.
What is SUMZ's mission?
To ensure customer satisfaction in food and snacks by creating memorable moments in every household.
What new product did SUMZ recently introduce based on customer feedback?
Chocolate cookies.
How much does SUMZ plan to grow its factory space by?
135,175 square meters.
Which core value ensures SUMZ operates ethically in all dealings?
Integrity.
What key assumption does SUMZ make about labor during its expansion?
Availability of skilled labor and financial means to retain it.
What does SUMZ emphasize in its slogan?
Taste the difference.
What percentage of SUMZ’s sales come from Banana Crisps and Potato Chips?
88%.
What is the goal for SUMZ’s annual revenues by Year 5?
UGX 36 billion.
How does SUMZ aim to improve its responsiveness to customer feedback?
By using automation and modernized systems.
What percentage of clients are expected to pay within 45 days under the new system?
92%.
What are the four core values of SUMZ?
Quality
Responsiveness
Integrity
Innovation.
What are two nutrient-rich products that SUMZ produces?
Nuts and seeds (rich in protein and zinc) and peanut butter.
What key certification does SUMZ plan to achieve to enter international markets?
ISO certification.
How does SUMZ demonstrate its commitment to the community?
Through job creation and socio-economic contributions.
What strategic step does SUMZ plan to reduce production costs?
Operationalizing automation in storage and warehouse systems.
How does SUMZ plan to give back to communities?
Through jobs and socio-economic benefits.
What type of snacks does SUMZ plan to diversify into during Years 4 and 5?
Juice processing and fortified foods.
What percentage of its market share does SUMZ aim to grow?
15%.
What does SUMZ value in its relationships with suppliers and stakeholders?
Mutual benefits and win-win relationships.
What is the main purpose of SUMZ’s marketing campaigns during the strategic plan?
To increase brand visibility and drive sales.
What type of moments does SUMZ aim to create for its customers?
Memorable moments.
How many districts in Uganda currently carry SUMZ products?
74 districts.
What is one major infrastructural investment SUMZ is undertaking?
Constructing a warehouse with 500 MT capacity.
Which SUMZ core value focuses on delivering the best taste, superior packaging, and exceptional customer experience?
Quality
How often will SUMZ managers meet to review performance?
Quarterly.