Apollo
A place to input next month's budgets
What is... Budget App
A place to see a competitor's activity for a campaign/ad group/keyword
What is... Auction Insights
The two platforms that fall under Foundation's "Create Demand" Strategy
What is..
1. YouTube
2. Facebook
2 Platforms that fall under Foundation's "Capture Demand" Strategy
What is...
1. Google
2. Bing
Show me where one would adjust bids for a campaign
:D
The difference between Geo Towns & Zipcode Targeting
What is...
Geo Towns are names of cities that people search (impacts keyword strategy) & Zipcode Targeting impacts where we deliver ads
The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive
What is... Search Impression Share
An audience type that leverages previous website visitors
What is... Remarketing
An example of a keyword that contains purchase intent modifiers
What is...
1. "2022 Lexus NX For Sale"
Show me where one would allocate budget to a specific campaign
:)
1. Adjusting models by campaign in Ad Settings
2. Creating inventory filters in Dealer Setup
3. Excluding vehicles from payments in Offer Manager
The two keyword match types implemented in our strategy and their definitions
What is..
1. Phrase Match -- A keyword match type that allows you to show your ads on searches that include the meaning of your keyword
2. Exact Match -- A keyword match type that allows you to show ads on searches that have the same meaning or same intent as the keyword
Supplemental Video Campaigns
What is...
- Dealer Why-Buy Campaign
- Used Dynamic Video
3 model specific new car campaigns
What is...
1. Make Model Purchase Intent
2. Model Geo
3. Model Lease
Show me where one would disable the primary ad
:-0
5 components needed to create a campaign in Apollo
What is ... Ad Copy, Budget, Geos, Keyword & Landing Page
A bid strategy that is consistent across multiple campaigns
Portfolio Bid Strategy
3 Aspects of Foundation's Video Strategy
What is...
1. Inventory Driven Payments
2. Updated Daily
3. Make & Model level campaigns
4. Dealer logo & contact information
4. Multiple audience types: In-Market, Remarketing, & Custom Intent
5. Sales Event Logos as needed
3 Service Offer Ad Groups within the Service Offers campaign
What is...
1. Oil Change
2. Accessories
3. Tires
Show me where one would categorize a campaign?
>:)
What is...
Make Model Purchase Intent & Future Model
Three factors that impact an ad's quality score
What is... Relevance of:
1. Landing page
2. Keywords
3. Ad Copy
4. General site content
5. Click Through Rate
Description of our Facebook ads strategy
What is...
- AIA (Automotive Inventory Ads) that are inventory driven and leverage Facebook's machine learning.
- Available for both new & used
- Two main campaign types: Standard & Remarketing
- Utilize a Facebook Pixel to track user activity and contribute to machine learning
- Automatic placement across Meta platforms
Bing utilizes this in their location targeting, but Google does not
What is... Zip codes
Show me where one would activate a supplemental campaign
>:0