Prices & Markets
The Laws of Demand
Production & Costs
Elasticity & Revenue
Vocabulary
100

In a market economy, prices act as _____ signals

Communication signals between buyers and sellers

100

What are the two main characteristics of demand?

Desire and ability to buy a good or service

100

At which stage does diminishing returns begin?

Stage II of production

100

Which product is more inelastic: gasoline or luxury shoes?

Gasoline

100

A graph showing the quantity demanded at every possible price

Demand curve

200

Equilibrium is reached when what two forces are balanced?

Quantity supplied and quantity demanded

200

Changes in price and quantity demanded have a(n) _____ relationship

Inverse relationship

200

When is the maximum profitable number of workers most apparent?

At the end of Stage II (when marginal returns start falling)

200

What test do economists use to measure elasticity?

Total revenue test

200

Additional satisfaction from consuming one more unit

Marginal utility

300

The opposite of a surplus

Shortage

300

A hungry man pays a high price for food but not after eating

Diminishing marginal utility

300

Change in total income from one more unit sold

Marginal revenue

300

To estimate elasticity, compare the % change in price to the % change in _____

Total revenue (or quantity demanded)

300

Products used together, like coffee & cream

Complements

400

Effect of a bumper crop on price levels

Prices fall due to increased supply

400

What causes movement along a demand curve rather than a shift?

A change in price only

400

Term associated with machines and capital goods

Capital

400

If a firm’s total revenue drops after raising prices, is demand elastic or inelastic?

Elastic

400

Products that replace one another, like butter & margarine

Substitutes

500

What do price ceilings and floors prevent?

Prices from reaching equilibrium levels

500

New homes built near a grocery store—what happens to the store’s demand and why?

Demand increases because there are more consumers nearby

500

Which inputs can be added to determine total costs?

Fixed costs + variable costs

500

What does it mean if a good is elastic vs inelastic?

Elastic = quantity changes more than price; Inelastic = quantity changes less than price

500

Government payment encouraging or protecting an activity

Subsidy

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