Surveillance Capitalism
Economic Imperatives
The Challenge to Collective Action
Real World
100

Industrial capitalism is a literal interpretation of Newton’s laws of motion. True or False

False

100

Companies want surpluses of supply so they use the algorithm to influence our spending habits. True or False

False

100

This dependence between companies and society supported the growth of democracy in Britain and America. True or False

True

100

Location data from Pokémon Go is considered especially sensitive because it can reveal personal routines and even access to critical infrastructure. True or False

True

200

This company is credited with starting Surveillance Capitalism by collecting behavioral data and target ads.

Google

200

Companies analyze purchasing trends to set prices by estimating what economic concept?

Willingness to pay

200

What is Adam Smith’s idea

Wages and prices must balance so laborers can still afford necessities.

200

What app uses player-submitted scans of real-world locations to build a large AI-powered geospatial model.

Pokémon Go

300

Surveillance Capitalism claims this type of personal aspect as private experiences that can be exchanged for profit.

Private relationships and experiences?

300

What are the three economic imperatives?

Extraction Imperative, Prediction Imperative, and Economies of Action

300

What are the ways that companies hide their mechanisms?

“Privacy Policies” and “Terms of Service Agreements”

300

This number of new scans are added weekly to Niantic’s system.

1 million

400

Surveillance Capitalism relies on collecting more data than needed for product improvements; this excess data is called what?

Behavioral surplus

400

These hidden systems, found in devices like phones and smart speakers, are designed to continuously collect behavioral surplus.

Data extraction systems

400

Which historical movement can we draw connections to when analyzing today’s public resistance to Surveillance Capitalism?

American Revolution

400

What did businesses pay Niantic to place these near their storefronts, which serves as an early example of monetizing gameplay data.

PokéStops

500

Commodity functions three crucial mental inventions. What are they?

1. Human labour can be bought and sold on the market

2. Nature can be bought and sold as “land” or “real estate

3. Exchange can be defined as “money

500

What is Big Other, and who coined the term?

An automated system that constantly tracks people. Based on treating humans as data points, not individuals. - Zuboff’s 

500

The approach where Surveillance Capitalism encouraged extreme structural independence from the people is called?

Radical indifference

500

Privacy experts warn that this type of data can reveal critical infrastructure sites and even pose national security risks

Geolocation data

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