Sustainability in Business
What are MNCs?
Multi National Companies
Why is sustainability important for Coca-Cola’s business success?
Drives innovation, brand value and customer loyalty.
Coca-Cola faced global criticism for its use of single-use plastics and lack of sustainability efforts
Who is responsible for 70% of greenhouse gas emissions?
100 Multinational Companies
What challenges does Coca-Cola face in achieving sustainability?
Stricter environmental regulations, consumer demands for sustainable practices, resource management issues like water usage and packaging waste
Human rights abuses, such as forced labor, are unrated to the sustainability off the supply chains for international business
False
What is greenwashing?
Deceptive claims about a company’s environmental efforts
What are Coca-Cola's strategic options for sustainability?
Investing in sustainability does not increase the operational cost for business
False, sustainability involves significant investments in materials, technology and processes
What is sustainability?
Balancing present needs without compromising the ability of future generations to meet theirs.
What role do consumers play in Coca-Cola’s sustainability strategy?
Consumers increasingly demand eco-friendly products, pressuring Coca-Cola to innovate with sustainable offerings
Cultural differences across countries do not impact Coca-Cola’s sustainability strategies
False, cultural differences affect consumer preferences for eco-friendly products and branding