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100
a paid form of communication sent out by a business about a product or service
What is Advertising
100
The name, symbol, or design used to identify your product
What is Branding
100
Routes that products and services take from the time they are produced to the time they are consumed
What is Channels of distribution
100
Is determined by considering what competitors charge for the same goods
What is Competition-based pricing
100
comparing the strengths and weaknesses of your competition
What is Competitive analysis
200
is determined by using the wholesale cost of an item as the basis for the price charged
What is Cost-based pricing
200
description of the characteristics of the person or company that is likely to purchase a product or a service
What is Customer profile
200
people who buy the products and services companies offer
What is Customers
200
is determined by how much customers are willing to pay for a product or service
What is Demand based pricing
200
is determined by how much customers are willing to pay for a product or service
What is Demand-based pricing
300
data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income
What is Demographics
300
competition from a business that makes most of its money selling similar products or services as another business
What is Direct competition
300
product characteristics that satisfy customer needs
What is Features
300
interview with groups of target customers who provide valuable ideas on products or services
What is Focus group
300
competition by a business that makes only a small amount of money selling the same or similar products or services as another business
What is Indirect competition
400
is determined by subtracting an amount from the retail price of an item
What is Markdown price
400
a system for collecting, recording, and analyzing information about customers, competitors, goods, and services
What is Market research
400
groups of customers who share common characteristics
What is Market segments
400
percentage of a market owned by a business
What is Market share
500
uses the needs of the customers as the primary focus during the planning, production, distribution, and promotion of a product
What is Marketing concept
500
blending the four marketing elements to satisfy a target market
What is Marketing mix
500
establishing informal ties with people who can help a business grow
What is Networking
500
placing a product in a certain market to get a desired customer response
What is Positioning
500
information collected for the first time to fit a specific purpose
What is Primary data
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