Yelp history
The year Yelp was founded
2004
Approximately, the amount of reviews that are positive on Yelp
80%
what does YSDP stand for?
Yelp sales development program
Yelp is not the #1 travel directory in the world, this company is
Tripadvisor
Yelp is a 2-in-1 name, with an homage to a titan of the directory world
What is Yellowpages and Help
Before CPC, Yelp sold?
Impressions
Random unrelated question because it's fun: What was the rookie ramp-up quota in 2011?
0,5,10,15,20
The month and year we went public
March 2012
Zillow is designed to showcase the home, Yelp is designed to showcase the ______
Realtor! Or professional
This company that sells leads to 5+ contractors at a time, charges as much as $150 per "qualified" lead
Homeadvisor
The month and year Yelp went public
March 2012
When selling full serve: We once broke up our featured into 2 segments: $50 would get you.... and $25 would get you....
A video for $50 and competitor ad removal (EP) for $25
What are the 2 main responsibilities of the LCP team?
Retaining and upgrading
If a business sees a huge spike in their Yelp traffic but they didn't advertise on Yelp, what's a reason that could happen?
Advertise somewhere else
Yelp sells whole categories when selling CPC, while Google sells...
Key Words
The order of Yelp office openings
SF, NY, AZ, CHI, DC
When competitor ad removal is not included in the EP, it's called...
A BP
Name at least 7 of the managers on this floor
Marla, Taryn, Peter, Witzig, Olivia, Ben, Nate, Jeannine, Matt, Dylan
What are the 5 things that needed to happen before a business gets charged
A need
Go to Yelp
Location
Search/Need
Click on your ad
Yelp sells cost per click, Homeadvisor sells?
Cost per lead
This company almost purchased Yelp, until this individual made a call to Jeremy to stop it from happening
Google, Steve Jobs
Yelp once had 2 dedicated teams that sold this discounted product and this traditional voice product that was very car friendly
Yelp Deals and Pandora ads
"As many as it takes to get a click" says the Yelp rep when the DM asks THIS question!
How many free ads will I get?
This ad platform has a ton of traffic, and they specialize in retention and sales of E-Commerce products
Which 2 home services directories merged 2 years ago? Also, what's the name of the company that purchased the Yellow Pages
Angieslist and Homeadvisor / Dex Media