It's Electric!
Menthol, Menthol, Menthol
Toll of Tobacco
Targeting Kids & Communities
Big Tobacco
100

These devices have been the most commonly used tobacco product among youth since 2014

What are e-cigarettes?

100

True or False? Menthol cigarettes are more addictive than regular cigarettes?

True - The menthol masks the harsh cigarette smoke, making it easier for kids to start and become addicted and harder for smokers to quit.

100

Tobacco is the ____ cause of preventable death in the US

What is #1?

100

The tobacco industry uses these types of themes to market to women and girls

What are beauty, sophistication, weight loss, fashion, and freedom?

100

This is the only flavor allowed in regular cigarettes

What is menthol?

200

In 2022, 85% of youth reported these types of products, the most popular being fruit, candy, mint, and menthol

What are flavored e-cigarettes?

200

Since the 1950s, Big Tobacco has targeted this community with marketing for menthol cigarettes

Who are Black communities?

200

90% of US adult smokers began smoking at this age or earlier

What is 18 years old?

200

Tobacco companies add this chemical to cigarettes, which results in a quicker and more intense nicotine hit

What is ammonia?

200

One JUUL pod delivers as much nicotine as ___ cigarettes

What is 20?

300

Propylene glycol, a common ingredient in e-cigarettes, is also found in these everyday products

What are antifreeze, paint solvent, and artificial smoke from fog machines?

300

Use of menthol cigarettes is disproportionately higher among what groups?

Young people, low income, and minority groups

300

Other than health issues, tobacco imposes this issue on individuals, families, businesses, and governments

What are financial costs?

300

In the US alone, the tobacco industry spends more than ___ billion a year to market it's products. This is equal to ___ million every day and more than ___ million every hour

What is $9.1 billion, $25 million, and $1 million?

300

True or False? E-cigarettes have been proven to help smokers quit

False - E-cigarettes are not approved by the FDA as a smoking cessation tool, and there is no conclusive scientific evidence that e-cigarettes are safe or effective for quitting smoking.

400

Studies show that youth are more likely to do this if they start using e-cigarettes earlier in life

What is smoking?

400

Studies have shown doing this would result in a 15% smoking reduction over 40 years in the US

What is banning menthol cigarettes?

400

Tobacco use kills more than ___ million people worldwide each year.

What is 8?

400

Vape companies and stores used these tactics to exploit the COVID-19 pandemic

What is (1) make false claims that e-cigarettes are a healthy alternative to smoking, (2) selling or giving away masks, and (3) advertise special price promotions?

400

Big Tobacco spends 95% of its marketing expenditures on these types of promotions

What are advertisements in and around retail stores?

500

The tobacco industry uses these tactics to market to youth

What are celebrity/influencer endorsements, social media, TV and magazine ads, and sports and music sponsorships?

500

Menthol masks the harsh tobacco smoke for new users by doing this

What is cooling and numbing the throat?

500

This is a poisonous mix of over 7,000 chemicals, including about 70 that cause cancer, and is indirectly inhaled?

What is secondhand smoke?

500

These are the shapes and sizes that e-cigarettes a designed to look like

What are flash drives, pens, highlighters, or other school supplies?

500

A 1920s ad from this Big Tobacco company marketed the cigarette as a diet ad

Who is Lucky Strike?

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