Story & Products
Swoon was founded in this year
What is 2015?
The slides say Swoon's value proposition combines taste, convenience, and this.
What is wellness?
The slides identify this as Swoon's main challenge: limited growth within this specific product category.
What is the niche mixer category?
Unlike Swoon, Olipop focuses on this health benefit rather than cocktail use.
What is gut health (prebiotics)?
The non-alcoholic drinks market was valued at this amount in 2023.
What is $1.3 trillion?
These two women co-founded Swoon
Who are Jennifer Ross and Cristina Ros Blankfein?
Swoon's business model includes this type of direct sales channel using an online platform.
What is direct-to-consumer (DTC)?
The problem identification slide warns that Swoon risks losing this as the brand scales.
What is its niche identity?
Sanzo is described on the slides as this type of beverage brand, not a cocktail mixer.
What is a sparkling water brand?
Swoon's estimated 2025 revenue according to the revenue comparison chart.
What is $15 million?
Swoon products are made using this natural sweetener and are free from artificial additives.
What is monk fruit sweetener?
According to Slide 2, Swoon appeals to consumers seeking low-calorie products with this label type.
What is clean-label?
According to Slide 4, the RTD market is dominated by these, alongside indie and zero-sugar RTD brands.
What are traditional mixers?
Zevia was founded in this year, making it the oldest competitor shown.
What is 2007?
The COVID effects slide lists this as a positive outcome for Swoon during the pandemic.
What is a boost in subscriptions and the e-commerce boom?
These are two examples of Swoon's zero-sugar cocktail mixer flavors listed on the slides.
What are margarita and mojito?
Swoon distributes through these two types of physical stores, per the business model slide.
What are grocery and specialty stores?
The problem slide says Swoon lacks this type of large-scale data that would help measure brand performance.
What is large-scale market data and brand awareness metrics?
Zevia uses this sweetener, compared to Swoon's monk fruit.
What is stevia?
Slide 14 recommends Swoon maintain a strong focus on this core identity, sweetened with monk fruit and stevia.
What is its zero-sugar identity?
The slides describe Swoon as operating in this type of industry.
What is the health-focused drinks industry?
Swoon's Instagram following shown on the slide.
What is 87.1K followers?
Slide 3 lists this as the second main challenge Swoon faces in its competitive environment.
What is increasing competition in the health beverage space?
The slides note that Sanzo recently did this, which is opposite to Swoon's zero-sugar focus.
What is added sugar to its products?
This recommendation from Slide 15 involves emphasizing that zero-sugar drinks can still taste good, countering a common consumer belief.
What is differentiating clearly from competitors with a 'healthy but still tasty' message?