Behavioral Finance Biases
Fans who regret not buying tickets earlier and then buy them at a higher price are likely experiencing which bias?
Loss aversion
When Taylor Swift releases a surprise song snippet on Instagram to build anticipation for a new album, which marketing strategy is she using?
Teaser Marketing
How many different musical ‘eras’ does Taylor represent in her Eras Tour?
10
Which NFL player is Taylor Swift currently dating?
Travis Kelce
When fans buy extra tickets to resell because they expect the price will keep going up, they might be overestimating the market using which bias?
Overconfidence Bias
When Taylor drops exclusive content for a limited time on Instagram Stories, which marketing tactic is she leveraging?
FOMO (Fear of Missing Out)
Taylor Swift broke the record for the most concert tickets sold in a single day. Approximately how many tickets were sold on the first day?
Over 2 million
Taylor Swift often makes fun of her height in interviews. Approximately how tall is she?
5'10"
Which bias might influence someone to buy an Eras Tour ticket at a high price due to its popularity?
Bandwagon Effect
Taylor Swift has several social media accounts for each album release or era. What kind of strategy is she using by creating distinct ‘personas’ for her brand?
Multi-Brand Strategy
What was the first U.S. city to host Taylor Swift’s Eras Tour concert?
Glendale, Arizona
What's the name of one of Taylor Swift's cats?
Meredith Grey, Olivia Benson, or Benjamin Button