COMMUNICATION & MEDIA LITERACY
This is the process of transferring thoughts, information, emotions, and ideas from one person to another.
What is communication?
This literacy involves recognizing when information is needed and being able to locate, evaluate, and use it effectively.
What is information literacy?
This type of literacy involves understanding and competently using technology and digital tools.
What is technology literacy?
Early humans used drawings on cave walls to communicate stories, knowledge, ideas, and warnings.
What are cave drawings?
Cave paintings and early forms of writing are associated with this media age.
What is the Prehistoric Age?
Newspapers, television, radio, and printed books are examples of this type of media.
What is traditional media?
In the communication process, this person or group creates and sends the message.
Who is the sender?
Before searching for information, you must first determine exactly what information you need. What is this called?
What is an information need?
This refers to using digital technology responsibly, safely, and ethically.
What is digital citizenship?
According to the lesson, humans began writing in Mesopotamia around this time.
What is 3,200 BCE?
The printing press, newspapers, books, and journals became important forms of communication during this age.
What is the Industrial Age?
Websites, blogs, social networking platforms, and online newspapers are examples of this type of media.
What is new media?
This type of communication uses spoken words or written language to express ideas.
What is verbal communication?
You find three websites discussing the same topic. Before using the information, you check the authors, evidence, date, and sources. What are you doing?
What is evaluating information?
Your group uses Google Docs or another online platform to work together on the same project even though you are in different locations. What technological skill are you demonstrating?
What is communication and collaboration?
This ancient Egyptian writing system used symbols that included logograms, phonograms, and determinatives.
What are hieroglyphics?
Radio and television became major forms of mass communication during this age.
What is the Electronic Age?
Unlike traditional media, new media allows users to respond, comment, share, and interact with content. What characteristic is being described?
What is interactivity?
A student watches an advertisement and asks, “Who created this message, and why did they create it?” What media-literacy skill is the student demonstrating?
What is critical analysis of a media message?
Your friend sends you a message claiming that a famous person has died. Before sharing it, you search for confirmation from reliable news organizations. Why is this a good practice?
Because information should be verified before it is accepted or shared.
A student copies an entire article from a website and submits it as their own work. What important principle of responsible technology and information use has the student violated?
What is academic honesty / intellectual property and proper attribution?
This alphabet developed by an ancient civilization is considered an ancestor or progenitor of several modern alphabets.
What is the Phoenician alphabet?
Smartphones, websites, social networking platforms, blogs, and streaming services are associated with this age.
What is the New/Digital Age?
A person watches a television program at its scheduled broadcast time. Another person watches the same program online whenever they want. Which characteristic of new media does the second person experience?
What is on-demand access?
Two students watch the same advertisement. One thinks it is convincing, while the other thinks it is misleading. Why might they interpret the same media message differently?
Because people have different experiences, beliefs, perspectives, values, and backgrounds.
You find two sources that disagree about a historical event. Source A identifies its author and provides references. Source B has no author and provides no evidence. Which should you consider more reliable and why?
Source A, because it provides an identifiable author and supporting references or evidence.
You are designing a classroom social-media policy. Name three rules that would promote responsible digital citizenship.
Possible answers include:
Why was the invention of the printing press such an important turning point in the history of media?
It allowed written materials to be produced more quickly, in larger quantities, and distributed to a much wider audience.
Arrange these four media ages from earliest to most recent: Electronic Age, Industrial Age, New/Digital Age, Prehistoric Age.
Prehistoric Age → Industrial Age → Electronic Age → New/Digital Age
In traditional media, people were often primarily receivers of information. In social media, people can create, comment on, and distribute information themselves. What major change does this represent?
What is the transformation of people from passive consumers into active consumers and producers of information?