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100
Process in which companies identify their particular target markets.
TARGET MARKETING
100
A group of people to whom the company intends to sell its products & services
TARGET MARKET
100
Three stages in Target Marketing
Segmentation, Marketing and Positioning
200
Stage where a larger target market is broken down into smaller groups of customers with similar characteristics and interests.
MARKET SEGMENTATION
200
Stage in which a company actually selects the segments to whom it will sell its products or services.
MARKET TARGETING
200
Process of influencing the perception of consumers towards the brand.
MARKET POSITIONING
300
Four types of variables of Market Segmentation
Demographic, Geographic, Psychographic, and Behavioral
300
Three types of Market Targeting
Differentiated, Undifferentiated, Concentrated Marketing
300
Five types of Market Positioning
Features-based, Use-based, User-based, Head-on Competitive and Lifestyle Positioning
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