Name That Country
Class Concepts
Where Is This From?
Class Concepts
Random
100
We often call it Tar-Jay to sound... classier?
What is Target United States?
100
Target's Logo is associated with the colors red and white to symbolize the accuracy of acquiring your needs. Red and White are colors that, monopolistically, are associated to Target that, in the realm of Global Marketing, is known as the what?
What are Aesthetics?
100
Where is Target United States?
100
The process of adapting a product or content to a specific locale.
What is Localization?
100
How many Targets are there in the United States?
1500?
1800?
2100?
2500?
What is 1800?
200
30% of population has crosses border regularly to shop
Who are Canadians
200
In the United States, Target shoppers are considered college, middle-class, or "we-hate-walmart" folks. In Canada, shoppers used to be the norm-breakers for using an internationalized shopping center.
Within the Brand Identity Prism, this concept of identifying to (not associating with) the customer is also called what?
What is Reflection?
200
What is Target Canada?
200
Target failed to realize this financial module when going global to Canada. In the marketing world, knowing this metric is extremely important to understand your pricing module
What is COGS?
200
Target bought this pharmacy in order to diversify its services (which Target Canada failed to do!).
What is CVS?
300
Had smaller stores compared to neighboring country.
What is Canada?
300
Given Target's greatest mistake was that Target U.S. brand equity will be congruent to Target Canada's culture adaptation, one can say "this" was a major failure from Target Canada's Brand Prism when Target portrayed itself to Canada.
What is Self-Image?
300
What is Target Canada?
300
Let's see... Target Canada definitely thought the United States concept will work in Canada.
This is a case of what orientation? Ethnocentric or Polycentric?
What is Ethnocentric?
300
You know that dog that does the advertisements for Target? Yeah, guess what seat standard he flies with...
What is Business Class?
400
This country, per capita, spends more on food and beer than its neighboring nation.
What is Canada?
400
Perhaps Target Canada did not realize its actual value in Canada. They should have!
Brand value is formulated by dividing what with what?
What are Benefits and Price?
400
What is Target Canada?
400
Target Canada defaulted to Starbucks (not Tim Hortons). Target Canada disregarded the advantage of Zeller's employees (aka not using local HR). Target Canada emphasized on its US culture without taking consideration of Canadian working culture.
Such processes are reflective of what globalization process?
What is Standardization?
400
What is Target's median customer income?
$53,000?
$63,000?
$73,000?
$83,000?
What is $63,000?
500
Chose locations after market research and built new construction to suit needs.
What is United States Target
500
The stage of the Adoption Process Canadians did not embrace?
What is Adoption?
500
What is Target India?
500
The red Bullseye and the mascot, Bullseye the dog are a part of this facet of the Brand Identity Prism.
Physique
500
The agreement that allowed Target to export goods to Canada with very few barriers or tariffs.
What is NAFTA?