Demographic
The most common demographic factor used in target markets.
What is age?
This is the study of where your customers live.
What is geography?
This psychographic factor looks at whether a customer is adventurous, cautious, or trendsetting.
What is personality?
This type of segmentation is based on how customers use a product.
What is behavioral?
This candy brand targeted hungry people with its “You’re not you when you’re hungry” ads.
What is Snickers?
This demographic factor includes categories like bachelor’s, married, or divorced.
What is marital status?
A company selling snow shovels would focus on this type of region.
What is a cold/snowy climate?
A brand selling yoga mats to people who practice mindfulness is targeting this psychographic factor.
What is a lifestyle?
Holiday shoppers who only buy around December fall into this segmentation.
What is seasonal/occasion-based?
This brand reinvented itself with the “The Man Your Man Could Smell Like” ads, targeting women buying products for men.
What is Old Spice?
Income level is an example of this type of demographic.
What is economic status?
A brand selling cowboy boots may target this U.S. region.
What is the Southwest?
Marketing designer clothes to people who care about social status appeals to this psychographic trait.
What is social class/status?
A coffee shop rewarding repeat customers with points is appealing to this behavior.
What is loyalty?
This company made a hit campaign by printing people’s first names on its bottles.
What is Coca-Cola (“Share a Coke”)?
This demographic factor includes high school, college, or graduate degrees.
What is education level?
Urban, suburban, and rural describe this geographic factor.
What is population density?
An outdoor gear company appealing to people who enjoy camping and adventure is using this type of segmentation.
What are hobbies/interests?
A “first-time buyer discount” is targeted toward this group.
What are new customers?
This company targets extreme sports fans and thrill-seekers by sponsoring skydiving, racing, and cliff-diving events.
What is Red Bull?
A baby food company would primarily target this demographic group.
What are new parents?
Businesses selling surfboards are most likely to target people who live here.
What is the coastline?
Someone who buys electric cars because they believe in protecting the environment fits this psychographic group.
What are values/belief-driven consumers?
People who always upgrade to the newest iPhone are an example of this behavior.
What is early adopters?
This fast-food chain targets late-night eaters with its “Fourth Meal” campaign.
What is Taco Bell?