Tarte & Brand Lore
Tarte’s pop-up beauty trips often go viral. Which tropical Pacific destination hosted one of the first influencer trips?
Bora Bora
Which competitor launched a hydrating concealer positioned directly against Shape Tape Ultra Creamy?
NARS Radiant Creamy Concealer
What natural mineral did ancient Greeks and Romans often use to achieve a pale complexion (despite its toxicity)?
Lead
What’s the term commonly used when a product sells out overnight due to social-media hype?
The TikTok Sellout / TikTok Made Me Buy It
What ingredient is often called the “holy grail” for brightening and is found across prestige and mass lines?
Vitamin C
Which iconic ingredient is the star of Tarte’s original cult-classic foundation line and is known for balancing skin?
Amazonian clay
Which drugstore brand went viral for a “$6 dupe” of Shape Tape?
e.l.f. 16HR Camo Concealer
What was a major symbol of beauty during the Renaissance, famously worn by Queen Elizabeth I?
Pale white faces
Which brand went viral for their “dolphin skin” aesthetic and water-drop packaging?
Glossier (and Milk Makeup for “cool-girl” packaging)
What does “clean beauty” most often avoid?
Parabens, phthalates, sulfates
Shape Tape foundations made headlines for shade expansions. What year did Tarte launch the updated, inclusive shade range?
2019
Which prestige competitor advertises a concealer with “super matte 24-hour coverage,” often compared to Shape Tape OG?
Estée Lauder Double Wear Concealer
Which Coty founder played a key role in making movie makeup accessible to the public in the early 1900s?
Max Factor
What beauty brand founder was an original Tarte influencer?
Huda Kattan
What K-beauty trend popularized skin tints and lightweight base products globally?
Glass skin
What type of product was Tarte’s holiday “Treasure Chest” known for packing a huge amount of?
Eyeshadows
Which clean competitor brand offers a serum-style concealer that appeals to no-makeup-makeup lovers?
Kosas Revealer Concealer
Which decade introduced the Mod look featuring graphic eye makeup, bold cut creases, and iconic lower-lash styles inspired by Twiggy?
1960s
The “latte makeup” trend was inspired by what?
Warm bronze-brown coffee tones
What powerful exfoliant drives the “active night” in most skin cycling routines?
Retinol
Which Tarte mascara has a name inspired by a marine creature known for its defensive “light show”?
Lights, Camera, Lashes (inspired by bioluminescence)
Which concealer from Too Faced is often compared side-by-side with Shape Tape for “big-doe-eyed” looks?
Born This Way Multi-Use Sculpting Concealer
Which modern beauty milestone is credited with reshaping the industry by setting a new standard for inclusive shade ranges?
Fenty Beauty foundation launch (2017)
What do consumers call the trend of arranging beauty products aesthetically on shelves for Instagram?
Shelfie
Which botanical ingredient is known for soothing the skin and makes appearances across many brands?
Aloe vera