Substitutes/Preferences
Tea culture in India is centered around this beverage
Chai
What do Indian customers prefer iced chai or hot chai
hot chai
When did Tata Starbucks first open
2012
This menu item is described as a "cheesy and fiery snack on a toasted baguette"
Chilli Cheese Toast
This beverage is a black tea infused with cinnamon, clove, and other spices, combined with milk
Chai
This nut beverage is commonly found on the streets in India and is served warm
Coconut water
What is the preference for young children's milkshakes or smoothies
Milkshakes
Where did the first Tata Starbucks open
Mumbai
This menu item is described as "where rustic jaggery sweetness meets subtle and nuanced blond espresso"
Blond Jaggery Oat Latte
This is a green and earthy tea Indians enjoy as a luxury beverage
Matcha
This beverage is sourced from sugar cane and is commonly found at street vendors
Sugar Cane Juice
For quick service do Indian customers prefer street vendors or local chains
Street vendors
What companies make up this joint venture?
Starbucks and Tata Consumer Products Limited
"a flakey and buttery French style pastry served with butter"
Butter Croissant
This tea is a type of tea made from the leaves and buds of the Camellia sinensis
Green Tea
Tata Starbucks introduced this beverage in stores to attract families
Milkshakes
What is the culture Indian's have created around Starbucks locations? Stay a while or in and out
Stay a while
Was Starbuck's first attempt in India successful with American menu items
No
This beverage is created by combining mocha sauce, and frappe chips blended with coffee, milk, and ice
Java Chip Frappuccino
A unique tea, popular in Ladakh, made with yak milk, butter, and salt, offering a rich and salty flavor.
Butter tea
This beverage is a traditional South Indian beverage
Filter Coffee
Who has the greater share in the joint venture Tata or Starbucks
Neither, its 50/50
What year did India gain independence from Britain
1947
This product is a creamy mixture of boiled eggs, mustard, mayonnaise, parsley, black pepper, and spinach on brown bread.
Egg and Mayo Sandwhich
What percent of market share does tea make up in the non-alcoholic beverage market in India?
79%