The Beyond Collection
What year was The Beyond Collection founded?
2011
How many partners called Emma did the original owner, Otto Koehler have?
Three
This French-derived term describes the highly personalized, anticipatory style of service luxury hotels pride themselves on.
"white glove" service
This term describes turning down a group booking because the hotel expects transient guests to pay a higher rate
Which member of The Beyond Collection team was a member of the NC State Dance Team?
Who is Lili Cook?
What incentive do you receive when a contract is signed and the relationship was a result of The Beyond Collection (through the Hive or at our events).
Sweet Reward Points
How many rooms does Hotel Emma have?
146
What is the name of the professional certification considered the gold standard for meeting planners?
CMP - Certified Meeting Professional
This document, sent to a hotel before an event, details room setup, AV needs, meal timing, and every other logistical requirement.
Banquet Event Order (BEO)
This TBC team member is planning to hike the Camino de Santiago within the next 2 years.
Who is Anna Llewellyn?
What verticals are represented by our F.O.C.A.S Summit?
Foundation. Organizations. Charity. Association. Society.
What crime was Emma Bergmeister acquitted of in 1914?
Killing Otto
This trend has groups requesting non-traditional spaces (rooftops, wine cellars, gardens) instead of standard ballrooms.
Alternative/Unconventional meeting space
This classic luxury move — quietly upgrading a VIP's room or adding a thoughtful touch without being asked — creates an unscripted "wow" moment.
What is a surprise upgrade
This TBC Member has a son called Reggie (Allister)
Who is Kyle Gaster?
How many Hotel partners does The Beyond Collection have?
200+
What is the name of Hotel Emma's signature cocktail referencing the deadly love triangle, with the saying "one is great, three will kill you"?
The Three Emma's
What percentage of a typical event budget is allocated to venue costs?
30-35%
This is the industry term for negotiating a lower rate in exchange for a longer booking window or multi-year commitment.
Multi-Year Rate Block
Which Beyond Collection member just returned from Iceland?
Who is Kayleigh Michie?
Which Beyond Collection member of staff is most likely to rap at a Summit?
Danielle Bishop
During the 19th Century, Hotel Emma was originally built as a __________
Brewery
What does the acronym MICE stand for in the events industry?
Meetings, Incentives, Conferences, Exhibitions
89% of event professionals say this has directly impacted their events in 2025 - what is it?
Staffing Shortages
This team member has a cat called George Michael.
Who is Mary Reed?