Configuration
Corporate Case Studies
Experience
Here to Serve
Notable Persons
100

This innovation technique finds a way to convert a firm's offerings into cash

What is Profit Model?

100

This boy wizard and his media empire effectively use Brand Extension to reach revenues surpassing the $10b mark.

Who is Harry Potter?

100
One might be inclined to give a larger tip, if one experiences a good example of this innovation at a restaurant. 

What is service?

100
This technique adapts a service to the individual.

What is personalized service?

100

This person created the early assembly line innovation that allowed the production of cheap vehicles for a working class population. 

Who is Henry Ford?

200

The activities and operations that produce an enterprise's primary offerings

What is process?

200

This rental vehicle company available on campus uses a membership fee and metered use to remain flexible for customers.

What is Zipcar?

200

Logos, icons, ideas, and values are an example of this critical component of modern firms.

What is brand?

200

Allowing buyers to control their own experience

What is Self-Service?

200

This person has appeared in congressional hearings and been depicted in box-office hits to talk about his wildly successful social platform.

Who is Mark Zuckerberg?

300

This grocery store is known for its innovative, self-directed department teams

What is Whole Foods?

300

This famous crowd-funder relies on user-generated offerings to create projects

What is Kickstarter?

300

Users are able to purchase and download books in seconds on Amazon's Kindle, in an example of this type of innovation. 

What is Channel or On-Demand?

300

Exceptional quality or efficacy

What is superior service?

300

This current CEO of a fruit-named company works to drive efficiency through every part of the company supply chain.

Who is Tim Cook?

400

This organizational model attempts to eliminate hierarchy and includes a word that could describe Illinois topography.

What is flat lattice?

400

Lakes, rivers, and rocky outcroppings are just a few of the things you might see in one of these Flagship Stores

What is Cabela's?

400

These temporary stores hope to create a brief but noteworty environment to sell their goods

What is Pop-Up Presence?

400

Selling something that complements your primary offering

What is Supplementary Service?

400

This bespectacled innovator used the power of licensing to bring software to homes and offices since 1989. 

Who is Bill Gates?

500
Utilizing this innovation technique, the Brazilian cosmetics giant Natura spends almost nothing on its internal R&D team.

What is Network?

500

This easy to use motion-activated recreational device brought in $190 million in its first week, despite having hardware inferior to its competitors. 

What is the Nintendo Wii?

500

This fun and goofy Customer Engagement technique focuses on humanizing your brand in quirky ways.

What is Whimsy and Personality?

500

These systems connect with other playforms to create a holistic offering

What are product/service platforms?

500

This record-label turned mega company started by this man offers services from mobile phones to transportation.

Who is Richard Branson?

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