ESG
Did Activision have strong transparency and regularly report environmental metrics?
No
What year was Microsoft established?
1975
Who was Activision's largest customer?
Sony
By acquiring Activision, Microsoft gained control of this massive military shooter franchise, a staple of competitive gaming
Call of Duty
What was Bobby Kotick the CEO of?
Activision Blizzard
What ESG issues were the most serious at Activision?
Workplace Misconduct
What are the challenges/weaknesses discussed in the SWOT analysis?
The weaknesses include poor risk management and challenges related to workforce issues
What percent did the acquisition cause Sony's shares to plunge?
13%
Microsoft viewed this acquisition as a foundational step toward this digital "frontier" where people work, play, and socialize
Metaverse
Due to a change in the control clause in his contract, how much was Kotick set to receive?
$293 million
What type of risk does Microsoft face with the acquisition of Activision that could damage its brand?
Reputation Risk
Why did Microsoft reject the Build-Borrow-Buy framework?
Because developing games internally would take too long, and it lacks sufficient capabilities in the gaming industry
Call of Duty
What market is Activision's King Studio a part of?
The mobile gaming market
How many individuals personally called to express their requests for Kotick to resign?
1,100