StackAdapt 101
This is the CEO of StackAdapt
Who is Ildar Shar?
The targeting method that allows you to reach employees that work at a custom list of companies.
What is ABM?
The smallest time breakdown we can leverage for delivery reporting.
What is hourly?
This ad unit allows you to survey consumers and build retargeting audiences.
What is the Discovery ad unit?
The market leader of DSPs for CTV with an agency focus & omnichannel capabilities.
Who is The Trade Desk?
Native
What is the first channel StackAdapt launched?
A catalog of audience targeting segments that are off-the-shelf.
What are Interest & Intent segments?
The report that provides first impression and last impression details on individual conversion points.
What is the Conversion Journey report?
This solution allows advertisers to demonstrate the impact of their ad campaigns by measuring incrementally metrics associated with lift.
What is a brand lift study?
Walled garden CTV inventory available through a major competitor.
What is YouTube?
2013
What is the year StackAdapt was started?
One of the fastest-growing channels in advertising, with global expenditures projected to amount to $45 billion USD by the end of 2024.
WHat is DOOH?
The kind of reports that give us performance data by supply source, creative, category, etc.
What are Inventory Reports?
Name two of the ways we can measure Foot Traffic
What is in house FTA measurement (PlaceIQ), FourSquare (known as Placed or Factual), Cubeiq
We're on a mission to continuously disrupt the digital marketing landscape and strive to be the world's number one programmatic advertising partner of choice.
Who is StackAdapt?
The minimum amount of pixel fires required for Lookalike Audiences to generate.
What is 4,000?
At what spend threshold can an advertiser receive a SBR?
What is 70k local currency?
This solution allows you to attribute campaign performance by uploading CRM data post-campaign.
What is 1st party data attribution?
Switching to another DSP may be _____ if they are working with Google already.
What is costly or expensive?
StackAdapt Values (3 of 5)
What is: Be adaptable, bring positive energy, get stuff done, be proud of your work, we only win together.
A targeting option that uses AI and ML to place ads on specific pages with a context generated through user phrase input.
What is PCAI?
Attribute destination visitation to StackAdapt campaigns - Identify visitor origin markets - Break down visited locations; are part of _____ vertical and ________ ________ measurement.
What is Travel, Destination Measurement?
Allows you to reach HCPs with 1:1 deterministic matching to online identifiers.
What is NPI targeting & reporting?
Leading CTV platform with proprietary data & inventory including a strong ad tech platform due to its acquisition of Dataxu.
Who is Roku?