Cereal Shoppers
Category Overview
Cereal
WKKC Misc.
Innovation 2024
100

45% of Shoppers expect to find this numbers of sizes in any given brand?  

What is 3?

100

The 3 Key Cold Cereal Manufacturers are:  

What is WKKellogg, General Mills and Post? 

100

This is the #1 choice for breakfast. 

What is Cereal?

100

Fees for travel from Concur are reported as these type.  

What are Travel Transaction Charges?

100

What is the name of the Froot Loops innovation cereal for the 2H of 2024? 

What are Froot Loop Scoops?

200

More than half of cereal buyers at competing uS Food retailers prefer this size. 

What is Large size?

200

Store Brands account for this percentage of Share for the category? 

What is 6.6 %? 

200

This group are the #1 consumers of cereal. 

What are kids?

200

two important activities will occur in all accounts in 2H of 2024?

What is Innovation and Pack Size Changes at all accounts?

200

Core brands account for this % of total innovation $’s.

What is 50%?

300

Bag shoppers tend to be larger, low-income households who believe bagged cereal is:


What is unappealing?

300

WKKC has how many of the top 16 Cereal Sku's in Grocery/Drug/Mass?

What is 6?

300

Cereal has this percentage of household penetration. 

What is 84%?

300

This team sold in the most Walmart surveys by percentage in the East Region.

What is the Mid Atlantic Team?

300

Partnering with the fastest growing gourmet cookie company to create a new cereal. The name of the company is? 

What is Crumbl Cookies Co.

400

Online shoppers over-index in HH with this dynamic?

What are kids

400

What are the 6 SKU's that WKKC has out of the top 16?

What is FF Family, FF Medium, Frosted Mini Wheats Medium, Raisin Bran Family, Special K red berry family, Froot Loops Medium?

400

The average person has nearly this number of snacking occasions per year.


What is 800?

400

The average number of calls that we should make per day.

What is 9?

400

Netflix’s most watched English-lanquage show of all time will partner with WKKC to create this cereal based off of the name of the series. 

What is Wednesday?

500

This % of shoppers find all the cereal sizes offered in the aisle confusing,

What is 39%?



500

Wkkc has 5 of the top 12 brands in Food, Drug, Mass. name them.


What is FF, Special K, Raisin Bran, Froot Loops, Frosted Mini Wheats?

500

Top 3 jobs Consumers seek during breakfast. Name them.

What is Pure enjoyment, Healthy Start, Quick and easy.

 

500

Name 3 of the 5 behaviors of WKKC

What is bring out the best in each other, Show up as one company, create and act boldly, Have a make it better mindset., Win with purpose.

500

Daily Double!

 The Head of Retail Sales at WKKC 

Who is Dean Allen?

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